Choice Hotels Launches Sports Travel Website; www.choicesportstravel.com serves Teams, Athletes and Fans

SILVER SPRING, Md. -- Worldwide lodging franchisor Choice Hotels International CHH just made booking rooms for teams, athletes, and fans a little easier with the launch of . Designed exclusively to accommodate the lodging needs of sports travelers, this site allows secure online booking for guestrooms at over 5,000 hotels in a fast and streamlined manner.

"Our mission is simple," said Wayne Wielgus, Choice's senior vice president, marketing. "We want to provide sports travelers with an online travel solution that meets their specific booking needs. Our new site, , is the lodging industry's first online venture customized exclusively for the sports travel market."

According to Wielgus, Choice was also one of the first hotel chains to offer online booking. "We continue to stay ahead of the curve by providing travelers with the resources they need to plan their trips online," Wielgus said.

To book rooms on the site, each user must register his or her name, contact information, and password. The site's unique online schedule submittal system enables a team to book hotel reservations for one road trip or for every away game on their schedule. All reservations requiring nine rooms or less can be made in real-time. Users will receive instant confirmation. Requests for larger bookings, which include 10 or more rooms, will be submitted to Choice's Sports Desk. The user will be contacted by one of Choice's sports reservation specialists within 72-hours with rates and availability.

In addition to booking reservations, visitors can navigate through the easy-to-use site filled with innovative sports related graphics, revolving action images and real-time sporting news from youth, collegiate and professional levels. Other site features include:

Community: Communicate with other sports enthusiasts by posting messages in the online community available on the site.

Our Hotels: Highlights Choice's eight brands and amenities.

Partners: View sports marketing partners' logos with brief description of each organization.

Contact Us: Order a FREE worldwide directory, obtain mailing address and telephone number or provide comments, complaints or compliments.

About Us: Read about our mission and view testimonials from our sports partners.

Frequently Asked Questions (FAQ): A one-stop-shop for information on how to book online.

"The multi-billion dollar sports travel industry represents a huge potential market for our franchisees," said Brian Parker, Choice's director of sports marketing and sales. "The new website is an excellent vehicle to penetrate the lucrative sports market."

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in 46 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com.

Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites, Rodeway Inn and are registered trademarks of Choice Hotels International.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and...