"HIS is pleased to have Digital Alchemy as a partner to enable our clients to improve guest loyalty with their highly respected email-based marketing and reporting tools," said Seth Christian, Chief Marketing Officer, Hotel Information Systems. "Hoteliers recognize the inherent advantages of e-marketing to former guests, but obtaining an email address from the guest has been difficult. Offering to send the guest their reservation confirmation via email results in over 50% email collection rates at most of Digital Alchemy's clients. This new partnership expands the capabilities of our systems and helps epitome users achieve their marketing goals."
"epitome PMS users can now compile guest information including email addresses for valuable one-to-one marketing programs and service initiatives," said Digital Alchemy president Don Hay. "Digital Alchemy provides a powerful extension to HIS' systems by extending the power of e-marketing to their existing customers. This will allow them to build broadcast marketing lists and targeted email messages that increase revenue, build guest loyalty, and create brand recognition. Our Data2Gold e-Relationship Manager's applications gather and use PMS data to create and email HTML reservation confirmations, pre-stay marketing, and thank you notes with on-line guest comment cards. The opportunity to provide best-foot-forward marketing just minutes after a reservation is made has resulted in significant reductions in cancellations for our customers. REVPAR increases are achieved by encouraging the guest to spend more money on-property by informing them of spa, golf, fine dining and other amenities one week before they arrive."
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About Digital Alchemy - With extensive experience in the hospitality industry, Digital Alchemy's team of experts understands the need of hotel management companies and independent hotels for powerful, cost-effective software solutions that improve customer relationships, boost occupancy, and drive revenue. The company's Data2Gold e-Relationship Manager, with five modules, provides an unmatched range of advanced email-based CRM capabilities that increase the effectiveness of hoteliers' marketing programs. Digital Alchemy's rapidly expanding customer base includes widely known independent hotels and resorts as well as many Holiday Inn, Radisson, Embassy Suites, Sheraton, Westin, Doubletree, Ramada Inn, Travelodge and Sheraton Four Points hotels. For further information contact Don Hay at (817) 249-0757 or via e-mail: [email protected] . Digital Alchemy can be accessed via the Internet at www.data2gold.com .
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About Hotel Information Systems - Hotel Information Systems, Inc. (HIS) is a wholly owned subsidiary of MAI Systems Corporation NOW. HIS provides total enterprise management solutions, improving critical operations and profitability for global hotel organizations. For a complete demonstration or additional information about epitome Enterprise Solutions, please contact an HIS Client Solutions Representative at 1-800-497-0532 or visit www.hotelinfosys.com. At HITEC 2003, stop by the HIS Booth, # 802.
Certain statements in this news release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, declining economic conditions, including a slowdown or recession; future terrorist activities affecting the hospitality industry; the Company's ability to retain and increase revenue from existing clients and to execute agreements with new clients; the successful implementation of strategic relationships with other vendors and service providers; the competitive nature of the market for our software products and services; rapid technological change in the software industry and possible delays in development or shipment of new versions of key product lines; lack of enforceability of intellectual property rights; the Company's ability to attract and retain qualified technical and management personnel; inability to control costs; changes in our product pricing; changes in business strategy or development plans; and other factors set forth in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 and other interim reports filed from time to time with the Securities and Exchange Commission. Actual results, events and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to release publicly the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
For further information, please contact: Seth Christian, Chief Marketing Officer & VP Sales of Hotel Information Systems, +1-949-598-6184, [email protected] ; or Don Hay, CEO of Digital Alchemy, +1-817-249-0757, [email protected] .