Beverly Pavilion Becomes Newest Best Western Hotel

"We are proud to add the Best Western Beverly Pavilion to our portfolio of hotels," says Mark Williams, vice president, North American Development for Best Western International. "This property is an ideal affiliation for our brand because it features well-appointed accommodations at an affordable price. Its central location in one of the more popular areas of Los Angeles will be appealing to Best Western's clientele."

The eight-story Best Western Beverly Pavilion features 110 graciously appointed guest rooms and suites, the Earth Beverly Hills restaurant offering continental and California cuisine, fitness center, rooftop pool and sundeck. Guest services include valet parking, limousine transportation and room service. New amenities added to the guest rooms include pillow-top mattresses and duvets.

The hotel is ideally located in the heart of Beverly Hills and is just four blocks from world famous Rodeo Drive and just minutes away from Century City, downtown Los Angeles, Hollywood and Melrose.

Pacifica Hotel Company (PHC) will continue to manage the hotel, along with five other Best Western hotels in California stretching from San Diego to the San Francisco Bay Area. "This is the sixth Best Western hotel under our management and signifies the strength of our association with the world's largest hotel chain," said PHC President Dale J. Marquis. "Best Western's powerful reservations center and member support have been key to the success of our hotels."

Reservations may be booked by calling the hotel directly at (800) 441-5050 or by calling Best Western International's 24-hour, toll-free reservations number at (800) WESTERN. Reservations are also available from Best Western International's website at www.bestwestern.com.

PHC was formed in January of 1995 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishing and operating of quality hotel properties for almost 30 years. In 2002, PHC generated revenues of $57.2 million and reported a 69.2% occupancy rate, earning a #9 ranking among the world's top hotel management companies according the Hotel Business magazine annual survey. For more information visit Pacifica Hotel Company's website at .

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,000 hotels in 80 countries and territories. It is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.