Customer Focused Hotels Launch Passkey to Drive Group Business
Hotels strengthen their offering to Meeting Planners with full automation of the group reservation process
QUINCY, MA | There was a time when Passkey International was only associated with city-wide housing management. When Marriott International, Inc. and Hyatt Hotels announced their agreements with Passkey in late 2003 in an effort to offer superior service, better room block management and attrition avoidance, their meeting planning customers took notice.
QUINCY, MA | There was a time when Passkey International was only associated with city-wide housing management. When Marriott International, Inc. and Hyatt Hotels announced their agreements with Passkey in late 2003 in an effort to offer superior service, better room block management and attrition avoidance, their meeting planning customers took notice. “What really gets customers excited,” states Joel Pyser, Vice President of Field Sales for Marriott International, Inc. “is that we are offering the Passkey solution at no charge to our customer.”
With major chains like Marriott International, Inc. and Hyatt Hotels recognizing Passkey as a strategic offering – leading independents have taken notice.
Since early 2004, Passkey has expanded its independent hotel customer base inking deals with The Breakers Palm Beach, The Colonial Williamsburg, Hershey Resorts, Keystone Resort, Las Vegas Hilton, The Hilton Milwaukee City Center, Pebble Beach Resorts, Pechanga Resort and Casino, Seaport Hotel, The Scottsdale Plaza Resort, Royal Sonesta Hotel Boston, Sofitel Chicago Water Tower, Wilshire Grand Los Angeles, The Woodlands Resort & Conference Center, The Venetian Hotel Resort Casino, Wynn Resort & Casino and many others.
“We anticipate the ROI associated with the adoption of Passkey’s technology to be significant,” accounts Jim Mostad, Director of Sales, The Breakers Palm Beach. “With group constituting a critical portion of our business, we have always been striving to offer superior service to our group customers. Passkey now enables us to differentiate ourselves when it comes to critical customer issues such as wash, book-around and data accuracy.”
“The value to our customer is clear,” states John Tolbert, Executive Vice President for Boca Resorts, Inc. “What makes Passkey a win-win is our ability to direct group reservations to the most profitable reservation channel available and get better forecasting of group demand.” Passkey’s ROI centers around equipping meeting planners with a tool to better ensure the fulfillment of contracted room blocks. Due to the extensive reporting and registration integration capability, a customized web portal built in Passkey quickly becomes the preferred method of hotel room reservations for groups.
Part of Passkey’s success is their strategic decision to stay focused. “Our concentration remains on being the group reservation standard for any size group,” explains Pesik. “We continue to make significant investments in our technology, recognizing that we want to be the standard for weddings to major city-wide conventions. No matter who is licensing our technology, the benefits are there to be shared by all the constituents involved in the process. We’re very pleased to see hotels take an active interest in reshaping how group is managed.”