The World’s Hospitality Industry Leaders to Gather in Beijing
Presidents, CEO’s, Secretary Gen’s, Chairmen, Ministers and Governors of International Travel & Tourism Organizations, All Major International Hotel & Restaurant Chains, Hoteliers and Restaurateurs and Chief Exec’s of National Hotel & Restaurant Associations Converge in China for the Upcoming IH&RA Congress, 28-30 October 2005
Presidents, CEO’s, Secretary Gen’s, Chairmen, Ministers and Governors of International Travel & Tourism Organizations, All Major International Hotel & Restaurant Chains, Hoteliers and Restaurateurs and Chief Exec’s of National Hotel & Restaurant Associations Converge in China for the Upcoming IH&RA Congress, 28-30 October 2005
GLOBAL INDUSTRY LEADERS TO DEBATE INTERNATIONAL ISSUES
With all eyes focussed on China, IH&RA will host its 42nd Annual Congress “Orient Express: Destination China! New Markets, New Competition” at the Kempinski Hotel Beijing Lufthansa Center, a Leading Hotel of the World, from October 28-30 2005 in Beijing. The Conference includes a power-packed 1-1/2 day Conference with lively keynotes and panel discussions focused on: branding; investment and development opportunities in China and the Asia Pacific; China in-bound and outbound tourism, plus a look at international hospitality trends, training and employee shortages, education and human resources and the very latest from the e-distribution battleground!
Nik Gowing, BBC World Main Presenter, will again be leading several sessions of the IH&RA Conference Programme. Those who attended the IH&RA Congress in Istanbul last year will remember that this makes for a dynamic Conference with full audience participation!
When Will China really dominate Global Tourism?
The importance of Chinese travel & tourism to the world’s economy will kick-off the programme with speakers including Francesco Frangialli, Secretary General of the World Tourism Organization; Jean-Claude Baumgarten, President, World Travel and Tourism Council and Peter de Jong, CEO, Pacific Asia Travel Association. Leo Yen, Director, Horwath Asia Pacific, Beijing will then give an in-depth look at the hotel market in China, with Peter Yesawich, Chairman & Chief Executive Officer, Yesawich, Pepperdine, Brown & Russell providing the closing keynote presentation on customer trends.
Who needs Brands & Chain Management?
Dieter Huckestein, Chairman & Chief Executive Officer, Conrad Hotels and President Hilton Global Alliance, Conrad Hotels; Simon Cooper, President & COO, Ritz Carlton Hotels & Resorts; Brian Deeson, Senior Vice President Asia Pacific - Greater China, Accor; and Edmond Ip, Chief Operating Officer, North Asia, InterContinental Hotels Group, Asia Pacific will discuss operating international hotel brands in China – opportunities, challenges, lessons learnt and successes. Christopher L. Bachran, President, Jin Jiang International, the leading national Chinese brand, will discuss how his hotels compete with the international brands moving into China and his plans for international expansion.
Did someone just say 70 million international tourists from China with deep pockets? Attend the IH&RA Congress and start building your business of tomorrow! China has now granted over 50 countries “Approved Destination Status”. As more and more Chinese travel outside China, what are their expectations? The Congress will define 5 key components for welcoming the guest of the future and will introduce the major outbound tour operators in China, essential intermediaries to capturing outbound travel from China.
Two million workers short........and we have not reached our peak yet?
The IH&RA Congress will also welcome some of the world’s leading international hospitality educators including Kaye Chon, PhD, CHE, Chair Professor & Head School of Hotel and Tourism Management, The Hong Kong Polytechnic University who will discuss training, education and human resources to avoid skills & labour shortage in China and around the world. Dr Judy A. Siguaw, Dean of Cornell’s new Cornell-Nanyang Institute of Hospitality Management and Peter O’Connor, PhD Co-Director - IMHI (Institute de Management Hotelier International) will also be part of the stellar line-up of speakers.
What do you mean, someone bought my trademark?
The Congress will address the latest in e-distribution and the battle that’s shifted from traditional on-line intermediaries to search engines and the practice of “key word buys”. Serial entrepreneur, Stelios Haji-Ioannou, Chairman and Founder of the Easy Group, is slated to discuss his latest project under the “Easy” trademark, EasyHotel, while brand guru Vishwa Marwah, Principal, TATTOO Brand Consulting will provide insight into brand architecture.
You Cannot Gate Crash This One!
All travellers to China require a visa – do not delay! IH&RA will send a formal invitation letter to expedite the visa application process with local Chinese embassies once registration is received. Download the Congress Registration Form.
26 September – Deadline to Reserve Hotel Rooms at Low IH&RA Congress rates! Reserve Your Hotel Accommodations at the Kempinski Hotel Beijing Lufthansa Center by 26 September to get low IH&RA Congress rates. Download the Hotel Booking Form.
Come join your industry friends and colleagues in spectacular Beijing for the IH&RA 42nd Annual Congress! Register today at: