PwC Forecasts Strengthening Hotel Seller's Market | BTNonline.com
The U.S. lodging industry's per-room revenue this year will register the highest percentage growth in 20 years, PricewaterhouseCoopers said today during its 10th Annual U.S. Lodging Industry Briefing. Forecasting an 8.1 percent jump in RevPAR over last year's levels, PwC's data illustrates how the current lodging market—with its stunted supply and swelling demand—is leaving many buyers at the mercy of hoteliers.