W Hotels Partners with Upoc Networks to Launch First-Ever Guest Messaging Service

W To Go(TM) mobilizes the communication of important service messages between W Hotels staff and their guests. Upon check-in, guests will be asked if they want to participate in the W To Go(TM) program, which will enable them to receive text messages from the hotel directly to their call phone during their stay, even if they are not on the hotel premises. Guests will automatically be logged out of the service 24 hours after their stay, allowing for any continuing messages like the return of forgotten personal items. The service will be available to any guest with an SMS-enabled mobile phone handset, which includes virtually all cell phones sold in the world today. Phone carriers supporting this service include Verizon Wireless, Cingular, Sprint, Alltel Wireless and many others.

Using W To Go(TM), Whatever/Whenever, W's 24-hour concierge service, will let guests know when their room is ready after check-in, when a package has arrived, when their dry cleaning has been delivered and more. W guests can also communicate with Whatever/Whenever to confirm or change reservations for restaurants, spa appointments and any other needs or wishes. The hotels will credit the guest's account for all W communication during their stay.

David Friedensohn, CEO of Upoc Networks, said, "Upoc is focused on providing mobile communities with the best and most functional software possible. We are proud to partner with Starwood, a premier hospitality company, in mobilizing their guest support services."

About W Hotels | W Hotels is a global lifestyle brand with 20 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort and cultural influences from fashion to music to art and everything in between. Recent openings include W's first property in Asia, W Seoul - Walkerhill and its first property in Canada, W Montreal. W Residences, offering the W lifestyle at home, have been announced for Las Vegas, Hollywood, Dallas, South Beach, Phoenix, Scottsdale and Hoboken. Internationally, W has announced plans for hotels in the Maldives, Barcelona, Hong Kong and Shanghai. For more information, visit www.whotels.com.

Upoc Networks | Upoc Networks is the most comprehensive mobile community solution for carriers, consumers, media companies and marketers to communicate via SMS (text messaging), WAP (wireless Internet), voice, MMS (multimedia messaging), BREW, Java, and more. With over three million registered users, UPOC is the greatest community of mobile messaging subscribers in North America with the most direct connections to wireless carriers. More information on Upoc can be found at .