The Price Is Always Right | Marriott applied its business wisdom to building an IT system that has successfully tackled its greatest challenge—maximizing revenue | cio.com

When Nell Williams was the director of revenue management responsible for the 400-room Long Wharf Marriott in Boston, there were certain days of the week—Wednesdays, Thursdays and Saturdays—when she could easily sell out the hotel twice over. But on other nights, like Sundays, occupancy rates dipped so dramatically that she would've been lucky to have filled the rooms three times a year.