Manugistics Announces Unconstrained Demand Forecasting to Optimize Revenue
Newest Revenue Management product more accurately predicts demand to aid price setting
ROCKVILLE, Md. | Manugistics Group, Inc. (NASDAQ:MANU), a leading global provider of supply chain and revenue management solutions, today announced the roll out of Unconstrained Demand Forecasting, its newest pricing optimization solution for the hospitality and travel industries. The new solution more accurately predicts forecasted demand to allow hotel and travel companies to set limits on lower-value customer segments to increase revenue per...
ROCKVILLE, Md. | Manugistics Group, Inc. (NASDAQ:MANU), a leading global provider of supply chain and revenue management solutions, today announced the roll out of Unconstrained Demand Forecasting, its newest pricing optimization solution for the hospitality and travel industries. The new solution more accurately predicts forecasted demand to allow hotel and travel companies to set limits on lower-value customer segments to increase revenue per available room (RevPAR) and profitability.
Unconstrained Demand Forecasting is web-architected and integrated on a single platform with the complete suite of Manugistics Revenue Management solutions including Group Pricing, Price Sensitive Revenue Management, Reporting/Analytics and Collaboration. The product was developed for a well-known global hotel corporation and is also being utilized by a large passenger rail company.
Hotels and travel companies base pricing on forecasted demand, but as more people make reservations through Internet-based channels, operators are unable to capture the percentage of turn-downs issued. This causes a problem for conventional revenue management strategies. “To optimize pricing in the digital age it is essential that operators have a realistic idea of future demand from all channels; we call this kind of forecasting ‘unconstraining,’” said Manugistics Vice President of Demand and Revenue Management, Jeff Anderson. “Without data on why bookers walk away it is impossible to set rates correctly. Unconstrained Demand Forecasting uses advanced statistical modeling to allow operators to accurately estimate lost demand to optimize pricing.”
Manugistics developed Unconstrained Demand Forecasting from a group of statistical tools that estimate historical lost demand when inventory was restricted by availability or rate-code cut off. The system can estimate lost demand for any rate program closed at any point in the reservation process. “There is incredible value associated with improved forecasting,” Anderson said. “Based on experience in the airline industry the result of switching to a better forecasting method can impact revenue 2 to 12 percent.”
Manugistics Revenue Management Group
Manugistics has pioneered industry leading pricing and revenue management solutions. Today, leaders in the service-based Travel, Transportation and Hospitality industries leverage Manugistics’ expertise to maximize their profits. Manugistics clients include Harrah’s-Caesars Entertainment, Omni Hotels, Princess Cruise Lines, Continental Airlines, TUI (formerly Thomson Holidays) and Continental Airlines Cargo.