Hilton garden Inn

BEVERLY HILLS, Calif. | Hilton Hotels Corporation (“Hilton”) (NYSE:HLT) opened its first mid market hotel in Italy on October 21, the Hilton Garden Inn® Florence Novoli, located at Via Sandro Pertini, 29 50127 in Florence, Italy, following the unveiling of the brand in Germany in September.

The Florence opening is the second peg in the company’s strategy to expand its presence in Europe by developing new brands, including the Hilton Garden Inn, the award-winning mid-priced brand, that are part of the Hilton Family of Hotels with locations throughout North America. Hilton opened its first Hilton Garden Inn hotel outside the USA in Stuttgart on September 19, while the 282-room Hilton Garden Inn Rome Airport is set to open December this year.

According to Adrian Kurre, senior vice president for Hilton Garden Inn, “We are proud to bring a new hotel option for European travelers and provide the same level of service and quality offerings that have made Hilton Garden Inn the preferred hotel choice for mid-market travelers throughout North America.”

The Hilton Garden Inn Florence Novoli is located in the heart of the new business/residential area in the northern part of Florence that includes the new Justice Courtrooms and the new University Centre. Just three km from the Florence International Airport “Amerigo Vespucci,” the hotel is also an easy drive to the world famous attractions such as the Uffizi Gallery and the legendary Duomo.

Designed with business convenience and practicality in mind, the 121-room hotel features key Hilton Garden Inn brand attributes like complimentary wireless high speed Internet access, the Garden Sleep SystemTM bed, ergonomic Mirra® chair by Herman Miller, a spacious work desk, air conditioning, mini refrigerator and LCD satellite television.

Travellers to the Hilton Garden Florence Novoli can also benefit from a flexible meeting space with the capacity for 150 delegates; a boardroom; a complimentary workout facility; and on-site hotel parking.

The new property is outfitted with complimentary WiFi in public areas; 24-hour business centre; a full service restaurant offering cooked-to-order breakfast, lunch and dinner, evening room service; lounge area and bar (for guests of legal drinking age); and a Pavilion Pantry® offering snacks, beverages and microwaveable items as well as various sundries.

The Hilton Garden Inn Florence Novoli in Florence, Italy is owned by the Mita Hotels. Millenaria S.R.L manages the hotel under a license agreement with Hilton Inns, Inc., a franchise subsidiary of Beverly Hills-based Hilton Hotels Corporation.

Wolfgang M. Neumann, Hilton’s Area President for Europe and Africa, said the opening of the Hilton Garden Inn Florence Novoli is evidence of Hilton Hotel Corporation’s strategy to expand both in Italy and Europe by introducing a brand which is already successful in the USA.

He said, “Our research shows that the mid-market segment in Italy has capacity for significant growth. With the hotel scene currently dominated by family run operations, there are enormous opportunities for an international brand with the marketing and sales power of Hilton.”

Hilton opened its first hotel in Italy in 1963 with the Rome Cavilieri Hilton. The group currently operates 12 hotels throughout the country with a total room inventory of 2471. The company is set to open another six hotels over the next 18 months including the flagship Hilton Molino Stucky Venice, which is a four year renovation of a 19th century flour mill.

Hilton Garden Inn is the award-winning, mid-priced brand that continually strives to ensure today’s busy travellers have everything they need to be most productive on the road — from complimentary high-speed Internet access in all guestrooms and secure remote printing to the hotel’s complimentary 24-hour business centre to getting the perfect night’s sleep. So whether on the road for personal or business reasons, Hilton Garden Inn offers the amenities and services for travellers to be their best, regardless of their “personal business.”

Hilton Garden Inn is the award-winning mid-priced brand throughout North America that features complimentary wired and wireless high speed Internet access in guestrooms and public space as well as innovative guestroom offerings like the Garden Sleep SystemTM bed and ergonomic Mirra® chair from Herman Miller. Hilton Garden Inn locations offer a complimentary 24-hour business centre; the Pavilion Pantry® where guests can purchase snacks, beverages, microwaveable items as well as various sundries; a full service restaurant serving cooked to order breakfast and dinner room service; flexible meeting space and a complimentary workout facility.

The Hilton Garden Inn brand is part of Hilton Hotels Corporation; the leading global hospitality company, with more than 2,800 hotels and 490,000 rooms in more than 80 countries, including 150,000 team members world wide. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad®, Coral by Hilton®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand VacationsTM, Homewood Suites by Hilton®, Scandic and The Waldorf=Astoria CollectionTM.

For more information about Hilton Garden Inn hotels in the United States, Canada, Mexico, Germany and Italy or to find your next getaway, please visit or call 1-877-STAY-HGI.

Agnes Sibal
Hilton Garden Inn Brand Communications
(310) 205-4545
Hilton