Extreme Group And Protea Launch Extreme Hotels
LONDON, Extreme Group; one of the world's fastest growing youth brands, Istithmar Hotels; one of the world's leading hotel investment and asset management firms, and Protea Hotels; Africa's leading hotel operator are very pleased to announce they have signed HOT documents (heads of terms) and secured initial funding for up to GBP200 million for a new (Ad) Venture set to create and roll out a new ground-breaking and revolutionary hotel brand and chain called Extreme Hotels
First Extreme Hotel Cape Town - Open for Business
The all new 130 bedroom Extreme Hotel in Cape Town South Africa, burst onto the scene on the 1st of November 2006, opening its doors to international and domestic travelers alike. With a collection of things on offer to give that all important point of differentiation from being the only hotel in the world with a fully functional 5 star climbing wall up the outside of Hotel to the best collection of Extreme sports and adventures on offer anywhere in town. Strategically located in the city centre with the awesome Table Mountain as a backdrop, the hotel certainly delivers something new and the ultimate adventure platform for even the most demanding guest. "We had the idea for Extreme Hotels in January this year and i have never known a new business come together so fast, its just incredible to be launching our first Extreme Hotel. I could not have picked a better location in the world to launch our new hotel brand, not only is this one of the world's leading extreme sports destinations, but is perfectly positioned to ride the wave of attention that South Africa is attracting," outlines Al Gosling, CEO of the Extreme Group and founder of the Extreme Sports Channel.
Our mission is to build Extreme Hotels into one of the world's leading lifestyle based hotel brands, offering something new, different and exciting in the hotel sector. Delivering affordable, high value, great service, entertaining, active, cutting edge life-style based hotels located in the finest extreme sports and urban destinations around the world. Extreme Hotels are where the Extreme brand and everything it stands for meets hotels delivering great service, high quality innovative design, cutting edge technology, a revolutionary social bar concept and as you'd expect the best local advice, access to extreme sports facilities, packages & equipment for all our guests.
