Utell® Hotels & Resorts Migrates to Electronic eBooks through Agreement with Leonardo

Under the agreement, Leonardo will provide Utell with a template driven eBook for each Collection that will permit free format textual content for customisation of message by Hotel and by Collection as and when they grow.

A key feature is the “auto-update functionality” that enables Utell to make regular updates to their textual and image content via a portal, feeding directly from the Utell Digital Asset Management Platform – ensuring that information displayed is always fresh and up-to-date.

David Elton, CEO of Leonardo said, “We are delighted to strengthen our existing relationship with Utell Hotels & Resorts. As more consumers move to the Internet to shop and buy travel products, it makes sense that a hotel’s collateral be made available in a digital format. Being able to offer an enhanced online media presentation, complete with interactive links within the brochure to a booking engine will immediately and directly drive revenue to the bottom line.”

Commenting on the announcement Alan Jeffers, COO - Hotel Representation Services, Pegasus said, “The introduction of e-books further enhances our reputation of providing an unrivaled range of innovative marketing and distribution solutions for member hotels. In particular, eBooks will provide the speed and flexibility hotels require as Utell Hotels & Resorts expands the range of elective marketing initiatives delivered online to increasingly targeted audiences.”

The benefits to using eBooks are many, including:

• Increasing online reservations
• Displaying real-time, visuals and descriptions of the property
• Dramatically reducing print and distribution costs
• Providing unlimited distribution
• Standardising all collateral materials to one common format
• Eco-friendly solution

Click on the following links below to view the Utell eBook portfolio:

About Leonardo | Leonardo is the world leader in travel content management, e-marketing and content distribution solutions for the global travel chains. Leonardo’s electronic solutions are designed to simplify the management and optimization of interactive rich media content, the creation and delivery of e-marketing promotions and e-brochures, and the automation of image distribution to travel channels. Leonardo provides a one stop central source for travel channels and travel partners to receive up to date digital interactive travel content in the variation of formats that they require. Leonardo works with more than 60,000 hotels, including many prominent global hotel chains such as Intercontinental Hotels and Resorts, Carlson Hospitality, Worldhotels, Raffles/Swissotel, Rosewood, Jumeirah, Preferred Hotel Group, Kersner International, Leading Hotels of the World, Small Luxury Hotels, Le Meridien, Nikko, Peninsula, Starwood, Resort Quest, Luxe and Destination Hotels and Resorts. Leonardo works with more than 80 Tourist Boards, including Singapore, Portugal, The Hague, and Antigua and Barbuda. Its major travel channel partners include Amadeus, Galileo, Sabre, Worldspan, Pegasus, WizCom, Worldres along with Lodging.com, Cheaptickets, Yahoo!, Opodo, Orbitz, Kayak and NorthStar Travel Media. Additional information about Leonardo can be found at

About Pegasus | Dallas-based Pegasus Solutions, Inc. is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus’ customers include a majority of the world’s travel agencies and more than 60,000 hotel properties around the globe. Pegasus’ services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com. The company’s representation services, including Utell Hotels & Resorts and Unirez by Pegasus™, are used by more than 7,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing and reservations provider. Pegasus has 16 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit .