OPEN Interactive Signs Hawks Cay Resort, Florida Keys

NEW YORK | OPEN Interactive, a newly-launched online design and marketing division of OPEN Hospitality (), today announced an agreement with Northview Hotel Group’s Hawks Cay Resort to create and host a new suite of Web sites. The new portal is part of a $35 million luxury renovation and February 2008 brand re-launch for the comprehensive upscale destination, which has joined the Preferred Hotels® portfolio. The resort is located in Duck Key, Florida.

“We are in an era when powerful Web design and savvy online marketing can speak directly to travelers, making it possible for individual properties to distinguish themselves online and drive significant traffic to the front door,” said Marion Hughes, vice president, OPEN Interactive. “When a property like Hawks Cay invests this heavily in a luxury renovation, they need their online portal to be as strong as the property. OPEN Interactive is delighted to be chosen as Hawks Cay’s partner in building the resort’s new brand online.”

The Hawks Cay partnership underscores the expanded capabilities that the OPEN Interactive division brings to OPEN Hospitality, which is a leading Web reservation and management solutions company for the hotel industry. OPEN Interactive’s online design and marketing capabilities draw on OPEN Hospitality’s significant experience creating Web sites for hotels in over 20 countries. OPEN Interactive offers hoteliers a menu of design, development, hosting and marketing services, separate from OPEN Hospitality’s reservation system and management support offering.

OPEN Interactive will partner with Hawks Cay to create a new Web site for the resort, a micro site about Duck Key Island, a related villa site and a human resources recruiting site for all jobs on the island. Targeted launch for the new Hawks Cay portal is March 2008.

“The new website will be an essential element of the Hawks Cay brand and product.” said Stephen Bello, managing director of Hawks Cay Resort “We feel very strongly that OPEN Interactive truly understands our mission as a company and we believe that will be reflected in the site.”

“We launched OPEN Interactive because we were seeing increased demand by hoteliers for our comprehensive web expertise, and response has been phenomenal. For sites like Hawks Cay, we can focus on bringing our award-winning design and development department to the partnership,” said Brian Dass, president, OPEN Hospitality.

About OPEN Interactive

OPEN Interactive, a new division of OPEN Hospitality, allows hotel, groups and brands to leverage the company’s award winning expertise in areas such as Website design and targeted online marketing programs. Services provided by OPEN Interactive include: customized Website design, Website management, search engine optimization, integrated online marketing programs and reporting and E-marketing analysis & tracking.

About Hawks Cay Resort | Hawks Cay, located on its own 60-acre island in the middle Florida Keys, will become the premier tropical escape in the country following the completion of its multi-million dollar revitalization. Hawks Cay is completely renovating its 177 rooms and many of its 240 two-three bedroom villas. In March 2008, the resort will also boast a new lobby area, dramatic veranda, bar, lounge, Nuevo Latino restaurant, rum bar, open-air beach grill, among much more. In addition, the resort will offer a myriad of water activities including world-class fishing, sailing lessons, eco-kayaking, Dolphin Connection program and more. Offering the largest waterfront meeting and reception area in the Florida Keys, a full-service spa, kids and teen clubs, the resort is a perfect fit for a wide variety of travelers to reconnect and relax.

About OPEN Hospitality | OPEN Hospitality provides Web reservation and management solutions for independent and boutique hotels including direct connection to central reservation systems, search engine optimization, email marketing and online revenue conversion strategies into one proprietary dashboard for better management, tracking and reporting. The company’s primary goal is to provide a combined, all-inclusive service to individual hotels as well as modular services for large groups and chains.

OPEN Hospitality provides services for some of the world’s finest hotels and groups including: Benchmark Hospitality, Noble House Hotels, Rock Resorts, West Gate Hotels, Blakes Hotel London, Helmsley Hotels New York and HK Hotels. Built by hoteliers for hoteliers, OPEN Hospitality is strategically partnered with hospitality companies such as Pegasus Solutions and Leonardo and is closely aligned with industry associations HEDNA, HSMAI and OTA. For more information please go to .

OPEN Interactive will be exhibiting HSMAI in Phoenix, AZ December 3-6; and attending HEDNA in Phoenix as well as attending the Luxury Travel Fair in Las Vegas, NV December 4-6. For more information please contact Marion Hughes at [email protected] or call 1-646-721-0249.