Fairmont Hotels & Resorts appoints VRX Studios to extend superior guest experience online

VANCOUVER and TORONTO, | VRX Worldwide Inc. (TSX-V:VRW) and Fairmont Hotels & Resorts today announced a global marketing partnership which will see VRX Studios Inc. serving as Fairmont's preferred provider of online visual content services. VRX Studios is a wholly owned subsidiary of VRX Worldwide.

As the world leader in vertically integrated content production, management, and distribution services, VRX Studios will produce high-definition virtual tours, still images and interactive maps of all Fairmont properties. In addition to production services, VRX Studios will provide managed content hosting services of all new content on Fairmont.com and distribute approved content to third-party websites.

"VRX Studios stood out from the competition for their uncompromising commitment to quality as well as their renowned consistency, global reach and integrated approach," said Brian Richardson, Vice President, Brand Marketing & Communications, Fairmont Hotels & Resorts. "We are confident that VRX will not only capture and share the unique architecture, expressive decor, elegance and experiences of Fairmont's extraordinary places but also help us manage the presentation of our brand across our various online channels."

Fairmont Hotels & Resorts is a global luxury hotel leader offering guests a distinctive portfolio of over 50 properties that truly reflect the essence of their destination. Featuring iconic landmarks like The Fairmont San Francisco, The Fairmont Banff Springs, and London's Savoy, Fairmont hotels are more than a place to stay; they are one-of-a-kind properties where sophisticated travelers can discover storied life experiences. The collection provides an ideal platform for continued expansion, with over 20 properties in development across the globe.

"We are honored to have been chosen by Fairmont to visually represent and manage the online presentation of their classic and distinguished brand," said David MacLaren, president and CEO of VRX Studios. "Our rich history in working with luxury hospitality brands will ensure we capture and portray the elegance of each property, inspiring discriminating travelers and further distinguishing the Fairmont brand across their various online channels."

Under the terms of the agreement, VRX will schedule and deploy photographers to cover each property and will provide a comprehensive set of services including content management and distribution. VRX will provide all logistical, project management and scheduling functions for all Fairmont properties located around the world. The companies will work closely together to add coverage of new properties in the Fairmont collection as they open and ensure accuracy of the archive through VRX's industry leading Always Fresh(TM) program.

About Fairmont Hotels & Resorts | A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels that truly reflect the essence of their destination. Featuring iconic landmarks like The Fairmont San Francisco, The Fairmont Banff Springs, and London's Savoy, Fairmont hotels are more than a place to stay; they are one-of-a-kind properties where sophisticated travelers can discover storied life experiences. Situated in some of the most exclusive and pristine areas in the world, Fairmont locations provide access to activities that are culturally rich and authentically local. From inviting beaches and tranquil spas to challenging golf courses and exhilarating ski hills, guests can fulfill their lifelong desires at Fairmont. With an enduring connection to the land and communities where we do business, Fairmont is also committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. With over 50 distinctive hotels in 13 countries, and more than 20 properties currently in development, Fairmont is committed to growing its portfolio of world-class hotels and plans to add properties in coveted international destinations like Cairo, Shanghai, Dubai, and Beijing over the next few years.

Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with over 80 hotels in 25 countries worldwide under the Raffles, Fairmont and Swissotel brands. The company also owns Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit .

About VRX Studios Inc. | A wholly owned subsidiary of VRX Worldwide Inc. (TSX-V:VRW) (www.vrxworldwide.com), VRX Studios Inc. is the world leader in producing, managing, distributing, and licensing high-quality, web-ready, rich media content that educates, inspires, and compels online travel consumers. Leading travel brands such as Harrah's, Hyatt, Travelocity, Lastminute, Orbitz and many others rely on VRX's stunning visual content to attract and engage consumers. Each month, millions of people interact with VRX's Hotel, Cruise and Destination Content in their search for their perfect vacation. To find out more about VRX Studios, its products and services, visit .