Top Trends For 2008 To Be Revealed At HEDNA's Conference In Lisbon, Portugal, 28-30 April

LISBON, Portugal | HEDNA's 2008 Conference, to be held in Lisbon, Portugal on 28-30 April, will look at the most important trends affecting the travel industry in 2008, including the changing economy, the shift in consumer confidence, globalization versus localization, and pulls versus pull marketing.

The top travel gurus will be sharing their insights about the outlook for business this year. Speakers include Henry Harteveldt, vice president and principal analyst at Forrester Research; Dr. Lalia Rach of New York University's Tisch Center for Hospitality, Tourism and Sports Management; Mike Nelson, COO of Orbitz Worldwide; and Michael Ball, CEO of WORLDHOTELS.

In addition, expert panels will delve into social networking, GDS and marketing topics, giving attendees valuable knowledge on these subjects. The Lisbon meeting will also feature the popular Tech Showcase where attendees can learn about the newest products and services for the hotel distribution community.

HEDNA's Lisbon meeting will be held at the five-star Corinthia Lisboa Hotel, which is located near the city center.

The Lisbon conference is proudly sponsored by Orbitz Worldwide, TIG Global and VRX Studios.

For more information on the meeting and to register for the Lisbon conference, visit

About HEDNA
The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .