The Eton Collection Selects FastBooking Solutions to Achieve On Line Sales Ambitions
FastBooking, global provider of advanced internet booking systems and e-marketing solutions for the hospitality industry announced that boutique hotel group, The Eton Collection, is to implement FastBooking’s Internet Booking Engine, Competitive Intelligence and Channel Management tools, and their Customer Relationship programs.
Under the terms of the agreement FastBooking will provide all The Eton Collection hotels (Threadneedles, The Colonnade, The Academy in London, Quebecs and 42 The Calls in Leeds and The Glasshouse and The Scotsman in Edinburgh) with the full range of its hospitality solutions, in order to increase their direct on-line sales and improve brand recognition. FastBooking is also providing complementary permanent e-consulting services to assist The Eton Collection in the optimisation of their online strategy and their use of FastBooking tools.
Peter Tyrie, Managing Director of The Eton Collection says; “The internet is keystone to The Eton Collection’s sales strategy and FastBooking is the natural long-term partner for the development of our direct Internet bookings. We benefit from both the technology and the expertise of FastBooking to capture visitors to our site, convert them into buyers and retain customers as loyal guests. As the early results of our collaboration show, the customer experience has been significantly improved, thanks to both the simpler booking system and the automated personalised emails. The FastBooking solutions allow us to reflect The Eton Collection’s unique positioning and fulfil the expectations of our highly selective customers and I am confident it will improve up selling opportunities in the future.”
“Staying at The Eton Collection is a unique luxury experience, which has to be reflected in every interaction between the customer and the brand. For the past eight years, FastBooking has been committed in providing outstanding luxury hotels with the best tools and assistance to sustain their internet sales ambitions” adds Soraya Kefs, COO of FastBooking. We are today delighted to provide our expertise and daily assistance to The Eton Collection, and through this partnership, help The Eton Collection in achieving a sustainable business growth in their segment”
The agreement includes FastBooking Internet Booking Engine, which offers user friendly interface in 27 languages, dynamic packaging and real time cross selling capabilities between properties; the tool provides The Eton Collection with a high-performance solution for promoting all types of on-line offers, and increasing conversion ratio for their lodging products. In addition, the FastBooking Checker (competitive intelligence) and Updater (Channel management) tools enable The Eton Collection to improve competitiveness and optimise sales strategy across multiple channels, whilst reducing daily activities. The FastBooking Loyalty Emailing programme allows The Eton Collection to create a high quality, tailored communication with their guests, before and after their stay, hence increasing brand recognition and customer satisfaction.
The Eton Collection was originally founded in 1998 by hotelier and businessman Peter Tyrie. The five original hotels are all highly individual but set within stunning historic buildings. The first Eton hotel was The Colonnade, The Little Venice town house which opened in 1999 in a Victorian Mansion; this was followed in 2000 by The Academy, The Bloomsbury town house hotel. In 2002 Quebecs, The Leeds boutique hotel opened and was followed shortly after by the opening of Threadneedles, The City’s boutique Hotel and the collection’s flagship property. The Glasshouse, in Edinburgh was the final edition and opened in 2003. Today The Eton Collection has been incorporated into a group of 15 hotels across Europe, each individual but highly consistent in formula. Acquired by JJW Luxury Collection (JJW) in August 2007, the additional 10 hotels in Leeds, Edinburgh, Paris, Portugal and Vienna have been consolidated into one high quality luxury boutique group which continues to run under the name, The Eton Collection is headed up by Peter Tyrie.
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FastBooking is a leading provider of advanced Internet booking systems and E-marketing services for the hospitality industry. FastBooking’s solutions help independent and chain hotels worldwide increase their revenue on the Internet and maximize their distribution strategy while simplifying the management of rates and availabilities across multiple channels.
A whole global program is available to hoteliers including a multilingual Internet Booking Engine with advanced property merchandising facilities, GDS/IDS representation, e-marketing tools and a network of exclusive hotel distribution websites ( fastbooking.com, hotels-paris.fr, only-recommended-hotels.com…) and partners. Headquartered in Paris with subsidiaries in Italy, USA, Canada, Asia and India, the company has 3i Group plc and E. de Rothschild as anchor investors. It employs 130 persons worldwide and has gained the trust of 3 700 customers. For more information, please visit www.fastbooking.org