Loews Hotels Announces “You First” Guest Loyalty Program
Business Travelers Receive Rewards for Stays Booked Through Meeting Planners and Corporate Travel Agents
NEW YORK | Just in time for this year's NBTA conference, Loews Hotels has announced You First, a new loyalty program that offers business travelers rewards for stays booked through meeting planners and corporate travel agents. The program, one of the most inclusive in the industry, will reward business and leisure travelers as well as meeting attendees, based on number of stays and allows guests to begin receiving rewards after just one stay.
"You First is our way of thanking our best guests and building loyalty with new Loews Hotels" customers," said Nancy Mendelson, Senior Vice President of Marketing at Loews Hotels. "We have simplified the program by rewarding guests based on the number of stays and are making it easy for business travelers to benefit from the program."
Available at Loews' 17 hotels and resorts as of July 15, You First replaces Loews' current Loews First rewards program and has the following structure: Member – 0-1 stays; Blue –2-4 stays; Gold – 5-9 stays and Platinum – 10+ stays. As soon as a member qualifies for a certain status, they will receive those benefits for the next 12 months unless they progress to another level of membership. Benefits include American Express Membership Rewards® points and partner discounts for all member categories; free room upgrades, late checkout, guaranteed availability, free access to property fitness centers, and free internet for Blue through Platinum members; VIP on-property amenities for Gold and Platinum members.
All You First members are eligible for Loews Hotels exclusive partner discounts including 20 % off Fisher Price online orders of $75 or more, 30% off Fiji water home delivery, and 30% off Kuerig home coffee brewers among others.
"We have structured You First with an eye towards growth. We plan to add more marketing partners and offer exclusive trips that include event tickets and experiences that would be nearly impossible for a person to source on their own."
All current Loews First members will maintain their existing membership level for six months. Guests of Loews Hotels can register for You First online through the new You First section of
Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com.