Ram Badrinathan to Lead PhoCusWright Operations in Asia Pacific

Sherman, Conn. USA, PhoCusWright Inc., the travel industry research authority, announces the selection of Ram Badrinathan as general manager, Asia Pacific. Mr. Badrinathan will head the development of PhoCusWright's business in the Asia Pacific region including strategy, syndicated research, custom engagements and conference activity. His team in Mumbai and across the region will track and analyze emerging developments and opportunities in global travel distribution.

The Asia Pacific travel market represents over US$170 billion in bookings. India in particular holds great potential for future development; PhoCusWright projects the $16 billion Indian travel market to expand to $25.8 billion by 2010. The travel industry and online operators will need quality data and insight to maximize their return in this valuable region. PhoCusWright stands poised to lead the way for growth by offering insightful research and a forum of learning for the path-makers of online travel.

Mr. Badrinathan joined PhoCusWright in 2002 and pioneered its efforts in the Asia Pacific region as senior director, research. He has authored many groundbreaking reports, including: PhoCusWright's Indian Online Travel Overview, PhoCusWright's Australia/New Zealand Online Travel Overview, and The Emerging Online Travel Marketplace in China (to be released in 2009). Prior to joining PhoCusWright, Mr. Badrinathan was senior associate with Ion Global, a subsidiary of ChinaDotCom. He completed his undergraduate studies at the National Institute of Technology, Surat, India and holds an MBA from Hong Kong University of Science and Technology.

About PhoCusWright Inc. | PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making. PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage. To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S., Germany and India, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life debating issues, sharing ideas and defining the ever-evolving reality of travel commerce. The company is headquartered in the United States, with offices in Germany and India.