Hotel Principe di Savoia reveals the legends who have revelled in old-world glamour behind its neoclassical façade

Since the Roaring Twenties, movers, shakers and cognoscenti of film, music and fashion have stayed at Milan’s oldest and most famous hotel.

The Hotel Principe di Savoia is part of the exclusive Dorchester Collection, whose current advertising campaign features the famous faces – and voices – who have lent an air of easy glamour over the decades to their celebrated hotels.

The Principe’s close proximity to La Scala, the world’s most fêted opera house, has undoubtedly helped lure legends of the stage through its doors; Maria Callas, the most lauded diva of her time, chose to hold court here, while Ray Charles had exacting requirements for a particular dessert from home that could only be met by the hotel’s chefs. Milan was Frank Sinatra’s kind of town, and his affection for it was matched only by his fondness for the Principe’s famously lavish Presidential Suite.

Today, contemporary artists of stage and screen such as Juliette Lewis and ballet star Roberto Bolle continue the love affair between the famous and the Principe di Savoia.

Creative ad agency DraftFCB London has partnered with luxury hotel group Dorchester Collection, to create a press and online campaign that celebrates the glittering stars who have stayed at its iconic hotels over the years.