VIDEO: Marketing Your Hotel to Gen X and Y

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Bonnie Knutson, Professor at Michigan State University School of Hospitality Business. In this episode, Bonnie explains how Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands.

Watch it now to learn:

• Why these generations are the way they are, how they behave and what they value
• Three mantras: truth, testimonial and community activism that can help you break through the cynicism
• How to effectively market to these highly consuming and spending generations of travelers

Tune in for Next Week’s Episode
eBusiness for Hoteliers – Panacea or Pain? – OTAs and TPIs – The Gateways to Purchase Consideration featuring Henry Harteveldt, Vice President and Principal Analyst, Forrester Research

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What is VTV? | VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet.

Go to VTV.

About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at .