VIDEO: Search Goes Visual

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel. Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.

In this episode, David Attardi, Director of E-Commerce at B.F. Saul explains how he effectively launched videos for 18 hotel properties and his tips for producing and distributing video.

Hoteliers need to embrace video as a way to promote themselves online:

• Video is becoming more important to helping travel shoppers find your hotel online
• Video brings a level of stickiness to your website and listings and allows you to control the experience
• Video is an effective way to tell your story and talk specifically about your value proposition

Watch it now»

Tune in for Next Week’s Episode
What Hoteliers can learn from Online Retailers featuring Henry Harteveldt, Vice President and Principal Analyst at Forrester Research.

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What is VTV? | VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet.

Go to VTV.

About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at .