Expedia Media Solutions Partners With HSMAI For 2010 Adrian Awards

Expedia Media Solutions to Sponsor Top 25 Reception and Adrian Awards Networking Event

Expedia® Media Solutions will partner with HSMAI to host a private awards ceremony preceding the Hospitality Sales & Marketing Association International’s (HSMAI) Adrian Awards Gala to recognize winners of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing on Feb. 1, 2010, at the New York Marriott Marquis. Expedia Media Solutions will also partner with HSMAI to host the Adrian Awards pre-gala “Gold Gallery” reception that pays...

“Expedia Media Solutions is focused on driving marketing innovations for the hospitality industry, so we’re thrilled to partner with HSMAI to salute professionals who made important contributions in hospitality marketing over the past year,” said Doug Miller, Global Vice President of Media Solutions for Expedia, Inc.

During the invitation-only Top 25 reception, HSMAI will honor leaders in hospitality, travel, and tourism for their measured accomplishments in sales and marketing during the past year. Designees to this industry “hot list” are recognized as outstanding leaders and performers by their colleagues and the industry as a whole. Recipients and Adrian Awards attendees are then invited to the “Gold Gallery” Networking Reception to mingle with travel industry executives, public relations and advertising professionals and preview the outstanding winning work from 2009.

“We are delighted to welcome Expedia Media Solutions as a top level Adrian Awards partner,” said HSMAI executive vice president Fran Brasseux. “They join our other prestigious partners to help us recognize and honor this year’s outstanding winning work.”

The Adrian Awards honors the “best of the best” in travel and hospitality marketing in the categories of advertising, public relations and web marketing. The Top 25 Minds will also be featured in an upcoming HSMAI publication article. For more information on the Adrian Awards Competition and Gala, visit .

About Expedia Media Solutions | Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia's network of leading travel brands and global points of sale. For more information, visit .

About Expedia, Inc. | Expedia, Inc. is the leading online travel company in the world. Since launching in 1996, the company's Expedia.com brand has grown to become the world's single most popular online travel booking site, generating more leisure travel bookings than any other travel agency - online or offline. Worldwide, the Expedia, Inc. family of brands today includes 20 Expedia.com sites; 78 Hotels.com sites; leading agency hotel company Venere.com™; leading U.S. discount travel site Hotwire®; Egencia™, the world's fifth largest corporate travel management company; the world's largest travel community TripAdvisor® Media Network; destination activities provider ExpediaLocalExpert®; luxury travel specialist Classic Vacations®; and China's second largest booking site eLong™. With more people booking travel online in Expedia, Inc's global marketplace than anywhere else, the company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers vast opportunity to reach the most valuable audience of in-market travel consumers anywhere through Expedia Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (NASDAQ: EXPE)

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HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.