Lodging Interactive - July 2010 Chatter Guard Benchmark Report Is Released
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its July 2010 report. To receive the full report, sign up for our newsletter at LodgingInteractive.com.
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its July 2010 report.
To receive the full report, sign up for our newsletter at LodgingInteractive.com.
July was a lackluster month for the hospitality industry, with sluggish consumer ratings in almost every segment and category. While the losses were generally mild, the lack of gains was particularly evident across the board. Perhaps the hot weather is affecting the customers' moods? On a scale of 1-5, 5 being "fantastic" and 1 being "poor," the only positive category for the average hotel lodger was in Dining, which rose a scant 0.71% (from 3.27 to 3.26). The rest of the average hotel performances were single digit losses: July saw a 2.73% drop in Resultant Quality Score (3.39 to 3.28), a 2.30% decrease in Facilities ratings (3.74 to 3.64), a 7.49% loss in Housekeeping (3.53 to 3.16). Room satisfaction saw a 1.35% decline (3.21 to 3.15), a 1.63% decrease in Staff reviews (3.49 to 3.42), and a 2.31% dip in Value (3.13 to 3.06).
To receive the full report, sign up for our newsletter at LodgingInteractive.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at[email protected] or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.
About Lodging Interactive
Since 2001, Lodging Interactive has been a leading provider of Hospitality Guest Experience, Reputation Management & Digital Marketing Solutions, serving hotels, resorts, restaurants, and hospitality management companies throughout North America. Headquartered in Parsippany, New Jersey, the company delivers an integrated portfolio of services designed to help hospitality organizations strengthen guest engagement, elevate their online reputation, and drive measurable business growth.
Built on more than 25 years of hospitality expertise, Lodging Interactive combines strategic insight with a 100% human-led service model to help branded hotels, independent properties, restaurants, and management companies transform guest interactions into stronger relationships, enhanced brand loyalty, and exceptional guest experiences.
The company's commitment to innovation and excellence has earned numerous industry accolades, including the HSMAI Adrian Award and honors from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.
Lodging Interactive's comprehensive hospitality solutions include CruVu™ Customer-Powered Recognition, Commingle360 Reputation Management & Guest Review Responses, Social Media Amplified, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), website design, guest engagement solutions, and strategic digital marketing services—all purpose-built to help hospitality organizations create exceptional guest experiences that inspire trust, loyalty, and long-term success.
For more information, email [email protected], call 877-291-4411 ext. 704, or visit www.LodgingInteractive.com.