Best Western International Continues Exclusive Hold on TTG’s Best Mid-Range Hotel Brand and Best Marketing & Development Effort

Best Western International - The World’s Largest Hotel Chain® - has for the fourth year in a row captured the Best Mid-Range Hotel Brand in the much-coveted TTG Travel Awards. It’s also held on to another outstanding achievement award for 2010 – Best Marketing & Development Effort - for the second year running.

Continuing an un-interrupted winning streak, Best Western is the only hotel company to have ever won the Best Mid-Range Hotel Brand award since it was introduced in 2007. It’s also the only hotel company to have won the Best Marketing & Development Effort award in two consecutive years.

“Winning these honors once is an impressive success. To hold on to them really is an outstanding achievement. Particularly when you consider that each year, the competition from increasingly higher levels of products and services offered by the industry’s key players only gets stronger. And each year the customers’ expectations also increases,” said Best Western International’s Vice President of International Operations for Asia and the Middle East, Glenn de Souza.

The annual TTG Travel Awards recognize outstanding performance in the travel industry and are widely accepted as a benchmark for high standards. The awards are determined from the votes cast by trade professionals and other readers of four Travel Trade Gazette (TTG) Asia publications – TTG Asia, TTG China, TTG MICE and TTG-BT MICE China. This year once again, they voted unanimously to keep the Best Mid-Range Hotel Brand award exactly where it’s been for the previous three years.

“Best Western International’s expansion continues with strength. The chain now has 166 hotels and resorts in operation, in the process of rebranding and under construction across Asia and the Middle East and is on track to realizing its goal of 300 properties offering 60,000 rooms by 2015. Yet it’s important to note that hand in hand with this growth in hotel quantity, the chain also places significant importance on quality and customer care,” added Glenn de Souza.

Best Western International received the awards at the 21st TTG Travel Awards 2010 Ceremony and Gala Dinner on Thursday, 7th October at Centara Grand & Bangkok Convention Centre. The event is a high profile fixture on the annual travel and tourism calendar, attended by hundreds of trade professionals from around Asia.

“What’s particularly significant is that these awards are decided on by our industry peers and the travelling public. These are the very people who experience the product we offer, making them the best placed to identify and appreciate the highest standards the awards celebrate” said Mr. de Souza.

“Winning Best Mid-Range Hotel Brand four years in a row is a powerful statement that Best Western is the leading player in quality, value-for-money accommodation in Asia” said Mr. de Souza. “And it comes at an exciting time for Best Western, as we near the much-anticipated re-launch of the refined, upgraded and enhanced Best Western Premier luxury brand in 2011.”

ABOUT BEST WESTERN INTERNATIONAL | Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit .

*Numbers are approximate and can fluctuate.