Location, Location, Location… HSMAI Foundation And TIG Global Release Location-based Marketing White Paper And Webinar
Sixth Paper in Series Examines How Hospitality Companies are Successfully Leveraging Location-Based Marketing
With the increasing popularity of GPS-aware mobile devices such as smart phones and iPads, the mobile landscape is where more and more customers are residing. Taking note of this emerging trend, The HSMAI Travel Internet Marketing Special Interest Group, in partnership with TIG Global, has released a new white paper titled, A Travel Professional’s Guide to Leveraging Location-Based Marketing.
With the increasing popularity of GPS-aware mobile devices such as smart phones and iPads, the mobile landscape is where more and more customers are residing. Taking note of this emerging trend, The HSMAI Travel Internet Marketing Special Interest Group, in partnership with TIG Global, has released a new white paper titled, A Travel Professional’s Guide to Leveraging Location-Based Marketing.
The paper explores the numerous methods hospitality businesses are practicing in hopes of reaching potential customers based on their physical locations. Strategies for leveraging location are outlined by various topics including proximity marketing, mobile couponing, QR Codes and augmented reality.
“Location–based marketing is a new phenomenon that will ultimately be commonplace in the travel and hospitality industries,” said Robert A. Gilbert, CHME, CAE, president and CEO of HSMAI. A Travel Professional’s Guide to Leveraging Location-Based Marketing serves as a great foundation for industry leaders looking to be on the forefront of this new wave and teaches them how to add a new dimension for reaching customers in regards to their exact real time location.”
In addition to showcasing essential strategies for successful location-based marketing, the paper also highlights several websites that specialize in the practice. Case studies from sites such as Foursquare.com, Gowalla.com and brightkite.com offer examples of flourishing location-based marketing applications.
“At TIG Global, we know how important it is to establish a relationship with your customers,” said Brian Fitzgerald, director of search and social media at TIG Global. “Location-based marketing is a relatively inexpensive method of communicating with a captive audience in a personal way. It is changing the face of loyalty marketing and has the power to significantly increase revenues for those who use it strategically.”
A Travel Professional’s Guide to Leveraging Location-Based Marketing is the sixth white paper in a series sponsored by TIG Global, a subsidiary of MICROS Systems, Inc., and published by the HSMAI Foundation. Copies of the white paper are available at
A corresponding webinar on location-based marketing will be held on Tuesday, November 9th. The interactive format will be led by a group of hospitality industry experts and allow for audience feedback and questions. Visit
TIG Global, a subsidiary of MICROS Systems, Inc., is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing. Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel. TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through annual programs such as the Commercial Strategy Conference and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with over 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org.