Video: Peter Shankman on hotel marketing and the one screen concept
Peter Shankman, Entrepreneur, Adventurist, Founder of the blog HelpAReporterOut.com and CEO of The Geek Factory, discusses his "One Screen" concept and how it relates to hotel and travel marketing. Shankman will be giving a keynote presentation on this topic at the HSMAI Digital Marketing Strategy Conference Feb. 1, 2011, at the New York Marriott Marquis, which follows the HSMAI Adrian Awards Gala on Jan. 31.
Peter Shankman, Entrepreneur, Adventurist, Founder of the blog HelpAReporterOut.com and CEO of The Geek Factory, discusses his "One Screen" concept and how it relates to hotel and travel marketing. Shankman will be giving a keynote presentation on this topic at the HSMAI Digital Marketing Strategy Conference Feb. 1, 2011, at the New York Marriott Marquis, which follows the HSMAI Adrian Awards Gala on Jan. 31.
This unique one-day interactive program will feature thought leaders and subject-matter experts in various components of digital marketing. Hot topics will include measurement and ROI, selecting and working with an agency, mobile and location based marketing, social, digital strategic planning, web analytics, and case studies from HSMAI's Adrian Awards Digital Marketing award winners. The event is designed for digital marketing, ecommerce, or distribution management professionals from hotel brands, hotel management companies, hotel ownership groups, destinations, and independent hotels and resorts.
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through annual programs such as the Commercial Strategy Conference and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with over 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org.