PolyU Hosted Executive Development Programme in Hospitality 2011 Hong Kong PolyU Winter School®
The 9th annual Hong Kong PolyU Winter School, co-organised by The Hong Kong Polytechnic University's (PolyU) School of Hotel and Tourism Management (SHTM) and the Hong Kong Hotels Association, and sponsored by the Pacific Asia Travel Association, the Royal Garden and the Institute of Hospitality, was held over two weeks on 17-29 January 2011. With a decade of providing executive training to hospitality professionals, PolyU has already formed a...
The two-week programme featured six modules led by SHTM faculty members and other educators, all designed to immerse hospitality executives from around the region in hands-on problem solving, case analysis and in-depth discussion. The six modules included hotel investment and development strategies, marketing mix and online marketing, environmental management, managing people diversity, food and beverage marketing, and with the final module covering the Disney approach to quality service.
Held at the Hong Kong Disneyland® Resort on 28-29 January, the module "Disney's Approach to Quality Service" was jointly offered by the PolyU and Disney Institute to more than 50 participants. Established in 1986, Disney Institute has been teaching Disney's brand of business excellence at locations across the U.S. and in more than 45 countries around the world. This fully-immersive course held at the Hong Kong Disneyland® Resort also featured live visits to front-line locations.
"We are very pleased to have the opportunity to work with Disney Institute in our flagship executive development programme this year," said Dr Tony Tse, Assistant Professor and Programme Director (Industry Partnerships) of the SHTM. Dr Tse believed that a broad spectrum of industry professionals could benefit from the course because "the 'Disney standard' of service quality help participants gauge how a proven model of world-class customer service and a highly developed attention to detail could be tailored for their own business".
Indeed, the Hong Kong PolyU Winter School is designed for all executives wanting to hone their critical perspectives and related skills in the pursuit of hospitality excellence and to make strategic contribution to their organisations.
About PolyU School of Hotel and Tourism Management
The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University is a global centre of excellence in hospitality and tourism education and research. Based in Hong Kong at the heart of the Asia-Pacific region, SHTM combines internationally recognised academic expertise with practical, industry-focused learning across hotel, tourism, food service and events management. The School is home to more than 1,500 students and an international faculty with extensive industry experience, while its pioneering teaching and research hotel, Hotel ICON, provides a unique environment for experiential learning, innovation and applied research. Guided by its motto, “Leading Hospitality and Tourism,” SHTM works closely with industry and academic partners worldwide to advance knowledge, develop future leaders and support the continued evolution of the global hospitality and tourism sector.