PolyU Hosted Executive Development Programme in Hospitality 2011 Hong Kong PolyU Winter School®
The 9th annual Hong Kong PolyU Winter School, co-organised by The Hong Kong Polytechnic University's (PolyU) School of Hotel and Tourism Management (SHTM) and the Hong Kong Hotels Association, and sponsored by the Pacific Asia Travel Association, the Royal Garden and the Institute of Hospitality, was held over two weeks on 17-29 January 2011. With a decade of providing executive training to hospitality professionals, PolyU has already formed a...
The two-week programme featured six modules led by SHTM faculty members and other educators, all designed to immerse hospitality executives from around the region in hands-on problem solving, case analysis and in-depth discussion. The six modules included hotel investment and development strategies, marketing mix and online marketing, environmental management, managing people diversity, food and beverage marketing, and with the final module covering the Disney approach to quality service.
Held at the Hong Kong Disneyland® Resort on 28-29 January, the module "Disney's Approach to Quality Service" was jointly offered by the PolyU and Disney Institute to more than 50 participants. Established in 1986, Disney Institute has been teaching Disney's brand of business excellence at locations across the U.S. and in more than 45 countries around the world. This fully-immersive course held at the Hong Kong Disneyland® Resort also featured live visits to front-line locations.
"We are very pleased to have the opportunity to work with Disney Institute in our flagship executive development programme this year," said Dr Tony Tse, Assistant Professor and Programme Director (Industry Partnerships) of the SHTM. Dr Tse believed that a broad spectrum of industry professionals could benefit from the course because "the 'Disney standard' of service quality help participants gauge how a proven model of world-class customer service and a highly developed attention to detail could be tailored for their own business".
Indeed, the Hong Kong PolyU Winter School is designed for all executives wanting to hone their critical perspectives and related skills in the pursuit of hospitality excellence and to make strategic contribution to their organisations.
About PolyU School of Hotel and Tourism Management
For more than four decades, the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school. Ranked No. 1 in the world in the "Hospitality and Tourism Management" category in ShanghaiRanking's Global Ranking of Academic Subjects 2024 for the eighth consecutive year; placed No. 1 globally in the "Commerce, Management, Tourism and Services" category in the University Ranking by Academic Performance in 2023/2024 for seven years in a row; rated No. 1 in the world in the "Hospitality, Leisure, Sport & Tourism" subject area by the CWUR Rankings by Subject 2017; and ranked No. 1 in Asia in the "Hospitality and Leisure Management" subject area in the QS World University Rankings by Subject 2025, the SHTM is a symbol of excellence in the field, exemplifying its motto of Leading Hospitality and Tourism.
The School is driven by the need to serve its industry and academic communities through the advancement of education and dissemination of knowledge. With a strong international team of over 90 faculty members from 21 countries and regions around the world, the SHTM offers programmes at levels ranging from undergraduate to doctoral degrees. Through Hotel ICON, the School's groundbreaking teaching and research hotel and a vital aspect of its paradigm-shifting approach to hospitality and tourism education, the SHTM is advancing teaching, learning and research, and inspiring a new generation of passionate, pioneering professionals to take their positions as leaders in the hospitality and tourism industry.
Website: https://www.polyu.edu.hk/shtm/.