Why Hotels Should Encourage Guests to Leave More Reviews on Different Online Channels
An in-depth interview with Milestone's CEO about the importance of monitoring and managing online reviews
Monitoring social media activities can be very subjective. Some organizations simply use monitoring to watch conversations; while for some, its about tracking sentiment, message reach, customer service, feedback, etc. How your organization uses social media monitoring dashboards like eBuzz ConnectTM really depends on the goal of your overall strategy.
Monitoring social media activities can be very subjective. Some organizations simply use monitoring to watch conversations; while for some, its about tracking sentiment, message reach, customer service, feedback, etc. How your organization uses social media monitoring dashboards like eBuzz ConnectTM really depends on the goal of your overall strategy.
EyeforTravel's Ritesh Gupta sits down with Milestone Internet Marketing's CEO, Anil Aggarwal, to discuss the importance of monitoring online reviews and online reputation management for hotels.
In this in-depth interview, Anil Aggarwal discusses the impact of social media channels such as Facebook, Twitter, and YouTube, as well as online reviews channels on a hotelier's overall online marketing strategy. This article focuses on the top reasons why hoteliers should monitor online reviews and what are the Key Performance Indicators (KPIs) hoteliers should track in terms of online reputation management.
To read the article, click here.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.