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Today’s 5 Ways to Optimize Facebook

Featuring Like buttons, adding places, deals, custom landing tabs and branded pages to improve organic reputation and increase fan base

Features such as Facebook like, places, deals, and custom landing pages help businesses establish brand awareness, reputation, and increase fan base. Here are five ways to optimize a Facebook business page...

Milestone Inc.
Santa Clara, California, United States

Features such as Facebook like, places, deals, and custom landing pages help businesses establish brand awareness, reputation, and increase fan base. Here are five ways to optimize a Facebook business page:

  1. Like Button: this lets any user share your content with his or her friends on Facebook. When the user clicks the Like button on your website, an item appears in the user's friends' news feed with a back-link to your website.
  2. Facebook Places: uses a Facebook page to display your physical location and contact information. Users near your business can check-in to your Facebook Place, which again will become visible on their friends' news feed.
  3. Facebook Deals: this compliments Places by providing deals and coupons. It gives businesses the opportunity to reward customers when they check in on Facebook Places, which helps generate awareness, increase traffic, build customer loyalty, and a great conversion tool to increase online booking.
  4. Custom Landing Tab (Fan Gate): Having a custom landing tab for non-fans can also be defined using call-to-action requests from Facebook.
  5. Facebook Branded Pages: Facebook Branded Pages can be configured to display a website application based preview of your business website. It gives the ability to share information across multiple social media channels.
As Facebook is currently challenging Google as the Internet's favorite search engine, these features on Facebook help improve organic ranking and businesses can increase brand relevancy simply by providing users familiar and trustworthy buttons to share.

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Sales & Marketing Sales & Marketing USA & Canada United States California Santa Clara
Milestone Inc.
Supplier

Milestone helps businesses create, organize, and amplify their digital information by enhancing their digital presence to make information more accurate, consistent, and visible. We do this with a digital presence platform and add to it as much or as little service as you need to help you be everywhere your customers are. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and revenue through...