Hilton Hotels & Resorts Announces Global Program For Chinese Travelers

Hilton Hotels & Resorts today announced the global launch of Hilton Huanying, a tailored experience for Chinese travelers. Hilton Huanying takes its name from the Chinese word for "welcome," and extends authentic experiences with amenities, service standards and dedicated Hilton Team Member training. Thirty hotels are already enrolled in the program, which debuts August 16 in San Francisco. The properties encompass many destinations popular among Chinese visitors including San Francisco, New York City, Hawaii and Vancouver in North America along with London, Tokyo and Sydney.

The program is backed by the Hilton brand's extensive field research and more than two decades of hospitality leadership in China. Chinese travelers will find familiar comforts in three key touch points of the on-property experience (arrival, guest room and Breakfast at Hilton). Hilton Huanying continues Hilton Hotels & Resorts' efforts to be the leading hotel choice for all travelers of Chinese origin from around the world.

"Every experience we share with our guests begins with a welcome. Hilton Huanying is an extension of our brand promise to ensure every guest feels cared for, valued and respected," said Dave Horton, global head, Hilton Hotels & Resorts. "As the world prepares to welcome the growing number of Chinese travelers, we continue to lead and give guests compelling reasons to choose Hilton."

Huanying offers a consistent guest experience with three signature hospitality touch points designed to make stays more enjoyable and comfortable: The arrival experience, guest room amenities and Breakfast at Hilton offerings.

Arrival Experience

• Front desk Team Member fluent in Chinese

Guest Room Amenities

• Tea kettles
• Selection of Chinese tea available upon request
• Slippers
• Dedicated television channel broadcasting Chinese programming
• Welcome letter written in Chinese

Breakfast at Hilton Offerings

• Two varieties of congee with condiments; fried rice or fried noodles; dim sum selection; fried dough fritters (crullers); hard boiled eggs; fresh fruit; Chinese tea and soy milk.
• Chinese culinary utensils include chopsticks and chopsticks holder; Chinese spoons and soy sauce dish.

Hilton Worldwide currently has 3,750 hotels around the world, 17 properties of which are in China, one of the world's fastest-growing economies and leading hospitality markets. Hilton Worldwide intends to expand its presence in China to more than 100 properties in the next five years. Eight of the company's hotels in China are in the Hilton Hotels & Resorts portfolio and the brand has another 49 properties in development. Hilton was able to determine the needs and expectations of today's Chinese traveler that shaped Hilton Huanying by leveraging more than two decades of experience gained from operating in China in addition to the brand's expertise as a global leader of hospitality.

Interviews with general managers at Hilton brand hotels in China and respected Chinese travel agencies complemented a three-month Hilton Huanying test program in early 2011 at three hotels in the U.S., UK and South Korea. The cumulative research findings guided the development of the Hilton Huanying philosophy while the cultural needs and desires of Chinese travelers became the foundation of the program's roster of appropriately selected amenities and services that comprise the Hilton Huanying toolkit for participating hotels.

Beginning August 16, travelers can access a list of participating hotels and additional program details at www.hilton.com/huanying.

希尔顿酒店及度假村为中国游客推出全球性计划 希尔顿欢迎项目旨在为中国客人提供独特、可信的欢迎

美国弗吉尼亚州麦克林莱恩和中国上海 - 希尔顿酒店及度假村今天宣布启动其在全球范围的希尔顿欢迎项目，旨在为中国游客提供特别的服务体验。希尔顿欢迎项目的名字"Huanying"来自于欢迎的中文拼音，项目包含了酒店设施、服务标准以及酒店专业团队在内的独特体验。该项目将于8月16日在美国旧金山正式启动，届时会有30家酒店参与此项目，广泛分布于北美地区的旧金山、纽约、夏威夷、温哥华以及伦敦、东京、悉尼等众多中国游客的旅游目的地。

欢迎项目建立在希尔顿品牌广泛的市场调研以及在中国酒店行业超过20年的领导地位之上。中国游客将会在3个方面感受到他们熟悉的温馨酒店服务（到达感受，客房设施以及早餐供应）。欢迎项目表明了希尔顿努力成为中国游客到世界各地时的酒店首选品牌的不断努力。

"每一次我们与客人的服务体验开始于一个欢迎。希尔顿欢迎项目的核心是我们的品牌承诺，即确保每一位游客都能感受到关心、重视和尊重，"希尔顿酒店及度假村全球负责人戴夫.霍顿表示："正如全世界都在准备迎接不断增长的中国游客，我们希望不断保持自己的优势，给到客人选择希尔顿的可靠理由。"

欢迎项目包含了3个方面的服务，给到住店客人更加愉悦和温馨的感受和体验：到达感受，客房设施以及早餐供应。

到达感受

•掌握熟练中文的前台接待团队 客房设施

•茶壶 •多种中国茶叶可供选择•拖鞋 •专门的中文电视频道•中文欢迎函 早餐供应

•两种口味的粥、炒饭、炒面、点心选择、油条、水煮蛋、新鲜水果、中国茶和豆浆•中式餐厅用具包括筷子和筷子架，中式汤勺和调料碟希尔顿全球酒店集团目前在世界各地拥有3750家酒店，包括在中国这个全球发展最快的国家之一和酒店行业最重要的市场之一的17家酒店。希尔顿集团希望五年内在中国发展到100家酒店或度假村以上的规模。希尔顿酒店及度假村目前在中国大陆地区有8家酒店，另有49家正在建设过程中。利用在中国市场成功营运20多年的宝贵经验以及在全球酒店行业的品牌领导地位，希尔顿能够通过欢迎项目以满足当今中国游客的需要和期望。

通过与在中国的希尔顿酒店总经理以及主要旅行社的访谈，在2011年初希尔顿进行了在美国、英国和韩国的3家酒店的欢迎项目测试。积累的调研结果指导了希尔顿欢迎项目体系的建立，而中国游客的文化差异和需求也成为了欢迎项目组成部分中包含哪些必需设施和服务的判断标准。

从8月16日起，旅客可以登录，查看酒店的完整列表以及关于该计划的更多信息。

关于希尔顿酒店及度假村 | 希尔顿酒店及度假村（Hilton Hotels & Resorts）是酒店行业引领潮流的具有前瞻性的全球领导者，该酒店服务的国家比任何其他全方位服务酒店品牌都多。希尔顿品牌目前包括全球78个国家的540多家酒店及度假村，并计划在2011年结束之前为80个国家的游客提供服务。通过提供创新产品、服务和配套设施，希尔顿酒店及度假村使游客能够全天候都处于最佳状态--不管他们是商业旅行还是休闲旅行。同时，希尔顿非常珍视自身作为全球公民的角色及其为世界创造的价值。希尔顿品牌和全体员工为很多慈善活动提供了支持，并鼓励宾客参与其中。有了希尔顿荣誉客会积分回馈计划，会员们就能轻松地通过积分兑换为他人提供帮助。如需浏览最新的希尔顿新闻，请造访www.hiltonglobalmediacenter.com或www.hilton.com。网友可以通过访问www.twitter.com/hiltononline，www.facebook.com/Hilton和www.youtube.com/hilton与希尔顿进行互动。希尔顿酒店及度假村是希尔顿全球酒店集团十个市场领导品牌之一。

关于希尔顿全球酒店集团 | 希尔顿全球酒店集团（Hilton Worldwide）是一家全球领先的酒店管理公司，包括从豪华的全面服务酒店和度假村，到公寓式酒店和中档酒店等不同层次的酒店品牌。92年来，希尔顿全球酒店集团为商务和休闲旅游人士提供了最优质的客房、服务、产品和价值。公司致力于延续为全球客户提供优质服务的传统。其品牌分布于全球82个国家，拥有逾3600家酒店和600000个客房，包括华尔道夫酒店及度假村（Waldorf Astoria Hotels & Resorts）、康拉德酒店及度假村（Conrad Hotels & Resorts）、希尔顿酒店及度假村（Hilton Hotels & Resorts）、希尔顿逸林（Doubletree by Hilton）、Embassy Suites Hotels、Hilton Garden Inn、Hampton Hotels、Homewood Suites by Hilton、Home2 Suites by Hilton和Hilton Grand Vacations。公司还管理着世界级客户奖励计划希尔顿荣誉客会（Hilton HHonors®）。如需了解更多信息，请造访www.hiltonworldwide.com。