Video: HITEC 2011 Session: Beyond the Booking: Mobile Marketing in More Ways Than One

Take advantage of the growing use of mobile applications with a strong mobile marketing strategy that fits your business. Start by understanding the basics, such as the differences between a mobile app and a mobile web site, and the key attributes to both. Then take a look at how mobile marketing impacts booking volumes, today and tomorrow. Don’t stop your strategy short, learn what other uses can be put into action.