Combining Social Media and Websites to Drive Fans & Conversions
A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a c
A challenge hoteliers experience is how to effectively connect a website with a Facebook page. Here are some ideas and a case study that shows how to cross promote and increase ROI. From March - June 2011, a hotel experienced the following results.
A challenge hoteliers experience is how to effectively connect a website with a Facebook page. Here are some ideas and a case study that shows how to cross promote and increase ROI.
From March – June 2011, a hotel experienced the following results:
- More than doubled the average # of new Page Likes per day;
- Increased the monthly number of people sent to the booking engine from Facebook from 9 to 61.
This article explains how the hotel did it and what you could do too.
Get the full story at Milestone Insights.
Contributed by: Nelson Toriano, Sr. e-Strategist, Milestone Internet Marketing
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.