STR: Canada performance week ending 30 July 2011

The Canadian hotel industry reported increases in all three key performance metrics for the week of 24-30 July 2011, according to data from STR. In year-over-year measurements, the Canadian hotel industry ended the week with a 3.4-percent increase in occupancy to 75.7 percent, average daily rate rose 2.9 percent to CAD$132.35, and revenue per available room increased 6.4 percent to CAD$100.24.

HENDERSONVILLE, Tennessee -- The Canadian hotel industry reported increases in all three key performance metrics for the week of 24-30 July 2011, according to data from STR.

In year-over-year measurements, the Canadian hotel industry ended the week with a 3.4-percent increase in occupancy to 75.7 percent, average daily rate rose 2.9 percent to CAD$132.35, and revenue per available room increased 6.4 percent to CAD$100.24.

Among the provinces, Quebec rose 10.5 percent in occupancy to 80.2 percent, reporting the largest increase in that metric, followed by Manitoba with an 8.1-percent increase in occupancy to 75.7 percent. Prince Edward Island dropped 5.9 percent in occupancy to 84.8 percent, reporting the largest decrease in that metric.

Two provinces experienced ADR increases of more than 5 percent: New Brunswick (+7.9 percent to CAD$128.02) and Quebec (+5.5 percent to CAD$141.80). Prince Edward Island posted the only ADR decrease, falling 2.9 percent to CAD$126.84.

Two provinces achieved double-digit RevPAR increases: Quebec (+16.5 percent to CAD$113.72) and Manitoba (+11.2 percent to CAD$85.03). Prince Edward Island fell 8.6 percent in RevPAR to CAD$107.62, reporting the largest RevPAR decrease for the week.

About STR
STR () provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering the United States, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.

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