Google Hotel Finder Analysis
Discovering the tool's innovation and its impact in hotel search.
Google recently announced their newest experiment available to US hotels –Google Hotel Finder. This hotel search tool helps users find hotels, prices and locations more easily. As Google wants to establish itself as a leader in the travel and hospitality industry, its Hotel Finder tool allows them to take a step in that direction. The Google Hotel Finder layout is very similar to a travel booking website with several distinct differences, and...
Hotel Finder accentuates popular areas using a Google Map overlay. The main innovation of this tool is the ability for the users to edit and draw outlines over cities to define the framework of their search. A user can search from the list view and can sort their results by dates, price, hotel class and user rating, as well as edit the search shape on the tool's to demarcate the areas of their search.
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