Meliá Hotels International successfully ends a first summer season in its Adults Only hotels
The company has 4 Adults Only hotels in the Balearic Islands, and will extend the product to new destinations next year
Meliá Hotels International has announced a positive first summer season for its four hotels for adults only. The Meliá de Mar Hotel and Sol Cala Blanca Hotel, both in Mallorca, the Sol Ibiza Hotel and Sol Menorca Hotel have all exceeded expectations with improved occupancy and room rates thanks to the new Adults Only hotel experience for guests over 15 years of age and improvements in service standards and quality in all the hotels.
The Company is focused on differentiating its brands and products and concluded the season with positive results that will encourage the extension of the Adults Only policy to new Spanish destinations in Andalusia and Levante in 2012.
"In a very competitive environment it is essential we continue to innovate in the design of new vacation experiences for different market niches and to meet the needs of different audiences," said Cecilio Gutierrez, Senior Vice President for the Sol Hotels brand.
Adaptation in the Sol Cala Blanca, Sol Ibiza and Sol Menorca has mainly involved the introduction of entertainment programmes focused on health and wellbeing, cultural activities, new drinks menus, modern furniture in restaurants and terraces with Balinese beds, etc..
"The new product doesn't mean that we are no longer interested in families - adds Cecilio Gutierrez - but we have to personalise, enhance and fine tune our product for different types of customer. We have ensured that in every destination where we have created an Adults Only hotel, we also have a hotel to cover family demand."
In the Meliá de Mar, a 5 star deluxe hotel, the conversion to Adults Only has led to the addition of new services, sophisticated facilities and latest generation technology, and more personalized services to cater to the needs of an experienced adult audience seeking exclusivity, luxury and design. Customers are enthusiastic about the new product, as reflected in the opinions of users of Tripadvisor, the largest travel website in the world, in which the Meliá de Mar leads the ranking of hotels in Calvia, one of the most popular destinations in Mallorca.