Search Engine Results Pages & Social Media Integration

By Selin Maurice, Sr. Account Manager/eStrategist, Milestone Internet Marketing

Expanding your business presence in the online social media world is even more crucial today than before as SERPs are integrating social signals in regular search results. This is something we've seen more frequently in both Google and Bing starting late last year. These days, social media is the new form when approaching organic marketing as social relevancy is now part of the overall off-page promotion criteria.

What friends/family/co-workers think and are saying about a business are becoming more influential in the blended search results, which in turn translates into conversions (for a product or service) because of the trust factor. For example, people are more likely to stay at a hotel that their social circle has recommended through "likes," "+1s" or discussions within the social media world over one that has no recommendations at all. The more conversation generated from involvement in social media, the better chance a hotel will have SERP visibility.

Participating and staying active in social media are MUSTs for any hotel property wanting to take advantage of this recent growing implementation of social results in SERPs. This article provides examples of the influence this participation can have in the top 4 social media networks – Facebook, Twitter, Flickr, and YouTube. To read the full article, go to Milestone Insights.