STR: US hotels report strong RevPAR increases
The U.S. hotel industry in September reported increases in all three key performance metrics, according to data from STR.
The U.S. hotel industry in September reported increases in all three key performance metrics, according to data from STR. Overall, the U.S. hotel industry's occupancy rose 5.7 percent to 63.3 percent, its average daily rate was up 4.0 percent to US$103.40, and its revenue per available room increased 10.0 percent to US$65.47.
HENDERSONVILLE, Tennessee -- Overall, the U.S. hotel industry's occupancy rose 5.7 percent to 63.3 percent, its average daily rate was up 4.0 percent to US$103.40, and its revenue per available room increased 10.0 percent to US$65.47.
"September's positive results were influenced by strong demand in both the transient and group segments," said Brad Garner, COO at STR. "The Luxury segment continues to outperform, and solid RevPAR increases were measured across all the Chain Scale Segments. Upper Upscale ADRs were muted because of business booked in 2009 and 2010 on pre-negotiated group rates. We anticipate positive performance momentum in markets focused on group business as those rooms sold in 2008, 2009 and 2010 go off the books."
Among the Top 25 Markets, Tampa-St. Petersburg, Florida, achieved the largest occupancy increase, rising 13.6 percent to 53.3 percent, followed by Miami-Hialeah, Florida (+12.6 percent to 67.0 percent), and Orlando, Florida (+12.2 percent to 56.4 percent). New Orleans, Louisiana, reported the only occupancy decrease, falling 3.0 percent to 55.0 percent.
Nashville, Tennessee, jumped 11.1 percent in ADR to US$95.10, posting the largest increase in that metric, followed by Miami-Hialeah with a 10.5-percent increase to US$119.37. Washington, D.C., ended September virtually flat in ADR with a 0.6-percent decrease to US$151.45.
Five top markets experienced RevPAR increases of more than 15 percent: Miami-Hialeah (+24.4 percent to US$79.94); Nashville (+19.5 percent to US$61.44); Orlando (+18.5 percent to US$46.13); Tampa-St. Petersburg (+17.0 percent to US$45.14); and Philadelphia, Pennsylvania-New Jersey (+15.7 percent to US$82.99). None of the top markets reported RevPAR decreases for the month.
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