Americas report performance increases in September 2011 | STR Reports
The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for September 2011, according to data compiled by STR and STR Global. The Americas region ended September with a 5.4-percent increase in occupancy to 63.4 percent, a 3.8-percent gain in average daily rate to US$105.08, and a 9.4-percent jump in revenue per available room to US$66.61.
The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for September 2011, according to data compiled by STR and STR Global.
The Americas region ended September with a 5.4-percent increase in occupancy to 63.4 percent, a 3.8-percent gain in average daily rate to US$105.08, and a 9.4-percent jump in revenue per available room to US$66.61.
Among the key markets in the region, Miami, Florida, reported the highest occupancy increase, rising 12.6 percent to 67.0 percent, followed by Mexico City, Mexico, with an 8.6-percent increase to 65.7 percent. Sao Paulo, Brazil (-3.8 percent to 67.9 percent), and San Juan, Puerto Rico (-2.9 percent to 58.0 percent), reported the largest occupancy decreases for the month.
Buenos Aires, Argentina, achieved the largest ADR increase, rising 19.4 percent to US$152.98, followed by Sao Paulo (+14.1 percent to US$135.81) and Miami (+10.5 percent to US$119.37). Montreal, Canada, fell 2.9 percent in ADR to US$131.71, reporting the largest decrease in that metric.
Four markets reported double-digit RevPAR increases: Miami (+24.4 percent to US$79.94); Buenos Aires (+21.7 percent to US$107.89); San Francisco, California (+14.0 percent to US$151.35); and Los Angeles, California (+13.7 percent to US$88.50). Montreal fell 3.5 percent in RevPAR to US$97.85, reporting the only decrease in that metric.
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