Double Digit RevPAR Gains for Hotels in Hong Kong
Hotel performance in Hong Kong is in a healthy state, according to data from STR Global. Year-on-year growth in RevPAR for the year-to-September 2011 is well into double digits at 28%. The increase is largely attributable to substantial improvements in ADR as well as strong growth in occupancy.
Hotel performance in Hong Kong is in a healthy state, according to data from STR Global.
Year-on-year growth in RevPAR for the year-to-September 2011 is well into double digits at 28%. The increase is largely attributable to substantial improvements in ADR as well as strong growth in occupancy.
Within Hong Kong, strong RevPAR growth was reported by both Hong Kong Island (26.1%) and Kowloon (29.5%). However occupancies on Hong Kong Island, whilst slightly lower (82%) than those of Kowloon (82.6%), have grown significantly faster at 4.5% compared to 1.4%. Conversely, ADR in Kowloon is lower (HK$1,705.74) than Hong Kong Island (HK$1,930.94) but has grown faster at 27.7% compared to 20.7%. The variance in ADR between Hong Kong Island and Kowloon reflects the greater focus on business and luxury travellers in the former and leisure travellers in mainly mid-tier hotels in the latter.
Taking a longer-term perspective, hotel RevPAR performance (on a rolling 12-month basis to eliminate the effect of any seasonality) shows that Hong Kong and both its submarkets are now above levels last seen in 1997.
"RevPAR performance in Hong Kong now exceeds the highs of 1997 when Hong Kong moved from being a U.K. colony to a Special Administrative Region of China," said Elizabeth Randall, managing director of STR Global. "The role of Hong Kong as a gateway to China, its continued attraction as a stable international financial centre and the success of the Individual Visitor Scheme, coupled with the current weakness of the HK Dollar to the Renminbi in encouraging visitors from mainland China have all been part of this success story."
STR Global currently samples more than 11,300 rooms on Hong Kong Island and more than 11,500 rooms in Kowloon.
About STR Global
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.