HVS Central Florida Newsletter - Fall 2011 A Review of Visitation and Hotel Market Trends

The Metro Orlando area has consistently maintained its status among the most visited cities in the world, with annual visitation routinely registering in the mid‐ to high‐40 million range over the last several years (2004‐2009), and surpassing a record 50 million visitors in 2010. From 1999 to 2010, annual visitation consistently registered in the 40 million range, except in 2010 when total visitation set a new record at 51,455,000 visitors.

The Metro Orlando area has consistently maintained its status among the most visited cities in the world, with annual visitation routinely registering in the mid‐ to high‐40 million range over the last several years (2004‐2009), and surpassing a record 50 million visitors in 2010. From 1999 to 2010, annual visitation consistently registered in the 40 million range, except in 2010 when total visitation set a new record at 51,455,000 visitors. The forecast for 2011, which is produced by tourism Economics and published by Visit Orlando, predicts that the number of visitors to Orlando will surpass the record set in 2010 with 53,370,000 total visitors. This represents a 3.7% increase over 2010 levels.

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HVS, the world's leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, was established in 1980. The company performs 4,500+ assignments each year for hotel and real estate owners, operators, investors, banks and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of some 60 offices and more than 300 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. hvs.com.

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HVS is the world's leading consulting and services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 2,000 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe.