Red Roof® Rolls out $90 Million Dollar NextGen® Redesign

Red Roof®, the leader in economy lodging, asked travelers to describe wish list elements of their ideal lodging experience. Their top responses formed the basis for Red Roof's new NextGen® redesigned interior and exterior prototype, debuting December 2011. The Red Roof Miami Airport property will be the first of Red Roof's nearly 350 properties nationwide to showcase the new contemporary interiors and exteriors.

Travelers spoke and Red Roof listened! The new NextGen room satisfies travelers' desires, mimicking many traditional comforts of home, including enhanced technology and electronics amenities.

The number one request on travelers' wish lists? More electrical outlets! Every NextGen room will feature extra power outlets to charge a smart phone, e-reader or laptop. A close second was the request for flatscreen TVs, like at home, so Red Roof is installing new 32- or 37-inch flat screen TVs in all properties nationwide by the end of 2012.

What consumers want are hardwood floors, over carpet. Red Roof answered with new wood-like flooring and area rug-style carpeting under the beds to provide warmth. Even such touches as enhanced showerheads, soft goods and lighting, and more bathroom counter space were brought in to complete the experience.

"NextGen represents our commitment to meeting the needs and wants of our owners' and guests', delivering midscale quality and comfort at an affordable price, made possible through smart design and value-engineering," said Red Roof President Andrew Alexander. "When someone is traveling, they want to feel at home, or better. With NextGen, we're giving them that experience at a value."

The overarching look of NextGen is stylish, contemporary, residential and welcoming. The new interiors, including public spaces and rooms, convey a warm, home-like feel to travelers through the use of neutral tones and materials. New features include updated wood-like flooring, new area carpeting, window treatments, and paint, including a signature red accent wall, as well as updated duvet and bed skirts. The design also features new bathroom vessels and sinks, seating, artwork, 32-inch flat screen Panasonic® televisions in standard rooms and 37-inch flat screen Panasonic® televisions in Superior King rooms, as well as Superior Rest Suite Beds by Serta®.

To learn more about Red Roof or to sign up to become a member of RediCard®, Red Roof's loyalty program, visit www.redroof.com. RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof.