Swire Hotels Introduces “You’d Be Much Better Here” Social Media Campaign
Swire Hotels is delighted to share an animation from its social media campaign, featuring their properties in Beijing, Hong Kong and the United Kingdom, capturing the carefree spirit and freedom of travel. The animation creatively showcases the wonderful feelings of travel and stay, whether it's for work or for play, mixing whimsical moments with delicate details from each hotel that seek to create a unique experience for all guests.
Swire Hotels is delighted to share an animation from its social media campaign, featuring their properties in Beijing, Hong Kong and the United Kingdom, capturing the carefree spirit and freedom of travel. The animation creatively showcases the wonderful feelings of travel and stay, whether it's for work or for play, mixing whimsical moments with delicate details from each hotel that seek to create a unique experience for all guests.
The soundtrack "Where you go" is by indie New York band Au Revoir Simone - an electronic dream pop band from Williamsburg, Brooklyn and the lyrics embody the sense of je ne sais quoi, embarking on new journeys and discovery.
Complementing the tongue-in-cheek campaign is the Swire Hotels' "You'd be much better here" blog giving regular updates on interesting events and hot off the press happenings, featuring personalities from both within the hotels and in the fields of art and design, travel, food and wine in Beijing, Hong Kong and Cheltenham. Additionally, the blog features news and fabulous snippets from all over the world.
About Swire Hotels and The House Collective
Swire Hotels creates and manages distinctive hotels in Asia and the United States under two brands, Upper House and EAST, providing an unscripted and authentic guest experience for travellers who seek originality, style and personalised service.
The House Collective is a group of refined, highly individual properties that defy comparison. Each uniquely imagined, Upper House Chengdu, Upper House Hong Kong, and Upper House Shanghai were designed for seasoned travellers who seek a different, intimate and personalised experience in luxury travel. Each House is a sophisticated, singular piece of design, created by talented architects and designers, that reflect the unique qualities of their surroundings.