Rate parity in hotels on either side of Tasman sea follow their Asian counterparts

According to RateGain's latest report on hotel rate parity trends in Australia and New Zealand between January and March, hotels in some of the major cities across Australia and New Zealand are following their counterparts in Asian region. Only 5% hotels in these cities are following rate parity whereas more than 80% on an average prefer to keep their rates cheaper on regional and global OTAs.

In 3 star Category – Only 15% hotels are cheaper on their brand sites except in Gold Coast (76%) and Wellington (44%). More than 85-90% of these hotels are cheaper on OTA sites with cities like Christchurch, Brisbane and Perth have 100%, 94% and 91% respectively relying on OTAs to generate online bookings.

In 4 star Category - Overall rate parity is just 4%. 70% of hotels in these cities are cheaper on OTA sites and 26% are cheaper on their brand sites. Wellington, being an exception has 63% of its hotels cheaper on their brand sites. Cities like Sydney, Brisbane, Perth and Adelaide have on an average 80% hotels cheaper on OTA sites.

In 5 star Category – The exception is Wellington with 22% hotels maintaining an optimum balance in their rate parity in this category. On an average only 11% hotels are cheaper on brand sites whereas more than 85% hotels are cheaper on OTA sites. Cities like Christchurch, Adelaide and Brisbane have more than 95% hotels cheaper on OTAs.

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