Tourism in Benelux increases | Horwath HTL Reports

The Netherlands: Higher occupancies and average room rates

The research shows that the average room occupancy in the Netherlands has increased from 65.1% in 2010 to 66.6% in 2011. For 2012, a further increase to 68.8% is budgeted. This would bring the occupancies back to the level of 2008, but still below the level of 2007.

Despite the financial crisis, the Dutch hotel market showed an increase in the average room rates for the first time since 2007. The average rates increased from € 93 to € 99, an increase of over 6%. The hotel managers indicate that they expect to further increase the average rate to € 102 in 2012. The rates will then still be more than 7% under the level of 2007.

However if the current recession continues, travellers may again cut back on hotel expenses, which may mean the budgeted price increases will not be realised.

The recovery in the Dutch hotel market is primarily visible in the Amsterdam area. Here the occupancies in 2011 increased from 75.1% to 77.0%, while the average room rates increased by 12%, from € 109 to € 122. Outside the Amsterdam region, occupancies increased as well, but the average room rates decreased from € 80 to € 78. For 2012, the hotel managers both inside and outside of Amsterdam expect an increase in both occupancy and average room rate.

Belgium: Increased occupancies with lower average room rates

In Belgium, the average occupancies increased from 68.3% in 2010 to 71.5% in 2011. The average room rates decreased slightly, from € 90 to € 89. For 2012, occupancies are expected to increase to 73.4%, the highest level since 2007. The average room rates are also expected to increase to €92. This however is still well below the level of 2008, when the average room rate in Belgium was € 96.

The three star hotels in Belgium performed better than the four and five star hotels. In the three star segment, both occupancy and average room rates increased, resulting in a 10% increase in the revenue per available room. In the up-scale and luxury market, the occupancy increased but the average room rates decreased. As a result, the revenue per available room was stable. For 2012, hotels in both segments expect higher occupancies and average room rates.

Tourism is on the rise

The higher occupancies in the Benelux hotels were caused primarily by an increase in the number of leisure guests. The number of individual tourists increased by 10% to 13% in both The Netherlands and Belgium. The number of business guests increased by 5% in Belgium, but decreased by 3% in The Netherlands. In most of the Netherlands, the number of MICE guests decreased significantly, by up to 8%.

Overall, the number of hotel guests increased by 5% in Belgium and 2% in The Netherlands. The average room rates in The Netherlands increased by 2%, against a decrease by 1% in Belgium. In Luxembourg, both occupancies and average room rates decreased.

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Horwath HTL (hotels tourism and leisure) is one of the world's pre-eminent consulting specialists in the hotel, tourism and leisure industries, providing unequalled experience and expertise for client projects around the world through a combination of detailed local knowledge and international understanding. Horwath HTL is currently the world's largest consulting organisation specialised in hospitality, with 50 offices in 39 countries. The Benelux office of Horwath HTL is located in Hilversum, The Netherlands.

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