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Conversion Optimization Best Practices for Hotel Websites

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind‚ it is a good idea to revisit a topic we discussed a lot in 2011‚ Conversion Optimiz

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. 1 With that in mind, it is a good idea to revisit a topic we spoke a lot about in 2011: best practices in conversion optimization that works for hotel websites. Why? Because our RevPAR will recover a lot better if these additional demands are converting on our own website rather than OTAs!

Milestone Inc.
Santa Clara, California, United States

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. 1 With that in mind, it is a good idea to revisit a topic we spoke a lot about in 2011: best practices in conversion optimization that works for hotel websites. Why? Because our RevPAR will recover a lot better if these additional demands are converting on our own website rather than OTAs! Without any particular order, the top Conversion Optimization Best Practices for hotel websites are:

  1. Trust Factor
  2. Call to Actions
  3. De-cluttering of pages
This article dives in deeper into these 3 factors. Read the full article on Conversion Optimization Best Practices at Milestone Insights.

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Sales & Marketing Sales & Marketing USA & Canada United States California Santa Clara
Milestone Inc.
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Milestone helps businesses create, organize, and amplify their digital information by enhancing their digital presence to make information more accurate, consistent, and visible. We do this with a digital presence platform and add to it as much or as little service as you need to help you be everywhere your customers are. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and revenue through...