French Hotel Industry Performances - February 2012
January set the tone, confirming the downward trend which spread to the Budget and Super-budget categories in February. Cost reduction is high on the agenda in companies, with business travel bearing the brunt. The regional market was the most heavily impacted, with hotels in many large towns recording significant drops in rooms revenue. In regional France, the impact of the current recession on hotels was evident in the relatively low...
January set the tone, confirming the downward trend which spread to the Budget and Super-budget categories in February. Cost reduction is high on the agenda in companies, with business travel bearing the brunt. The regional market was the most heavily impacted, with hotels in many large towns recording significant drops in rooms revenue. In regional France, the impact of the current recession on hotels was evident in the relatively low occupancy rates recorded (less than 50% for Midscale to Luxury hotels). In the Luxury segment, the significant drops in occupancy strongly affected rooms revenue (-7%). RevPAR declines were less pronounced in the Budget and Super-budget categories, given solid average rates.