How to update hotel site content based on Google’s semantic search
Learn how Google’s recent change on semantic algorithm affects search result and how hotels can update their website content strategically to stay ahead of the game.
Google has gone through several updates in the past few months from the emphasis on Google+ to the most recent Panda update. Now, Google announced it is going to implement "semantic search" within the next few months. So what is semantic search? Basically, Google is focusing more on relevant and useful results&. For example, when you search for "Disneyland", you will also see other key attributes that Google knows about the theme park, such as...
Google has gone through several updates in the past few months from the emphasis on Google+ to the most recent Panda update. Now, Google announced it is going to implement "semantic search" within the next few months. So what is semantic search? Basically, Google is focusing more on relevant and useful results&. For example, when you search for "Disneyland", you will also see other key attributes that Google knows about the theme park, such as admission, location, parking, nearby hotels, etc. It"s a movement by the search giant to giving searchers beyond just information. With this change, your website needs to provide more valuable and relevant information to gain Google"s attention. For hospitality business, it is also a great opportunity to review its website content to ensure fresh and relevant information is always available and updated.
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