HVS’s Steve Rushmore Releases New Textbook: Hotel Market Analysis and Valuation:International Issues and Software Applications

HVS, the leading global hospitality consulting and services firm, is pleased to announce that Founder and Chairman Steve Rushmore, MAI, has just authored Hotel Market Analysis and Valuation: International Issues and Software Applications. This is the sixth edition of his book published by the Appraisal Institute, which was last released in 2001.

"This textbook with software is written with a global perspective showing how hotel market studies, financial projections and valuations are performed throughout the world," explains Rushmore. "It contains instructions and information on how to value hotels in five major regions of the world. Hotel owners, operators, investors and lenders will find this book invaluable in analyzing hotel investments and financial performance."

What's new in this edition unlike its previous versions is the inclusion of the HVS Hotel Valuation Software, four state-of-the-art programs that enables hotel appraisers, consultants, owners and lenders to perform highly sophisticated hotel market analyses, financial projections and valuations. "Very few books come with the software needed to perform the analyses set forth in the text. This package contains everything you need to perform a sophisticated hotel market study and valuation," says Rushmore.

"Co-authors, John O'Neill, MAI, and Stephen Rushmore, Jr., MAI, significantly broadened the perspective of this text and enhanced its take-home value through their experience and expertise in the industry," adds Rushmore. "John is the only MAI appraiser with a PhD and a degree in hotel administration from the Cornell University School of Hotel Administration. His academic research into various aspects of hotel valuation adds credibility and support for my layman's theories developed over the years. John has the unusual ability to take complex academic research and describe it in simple terms. Stephen, Co-President and COO of HVS, has developed the global technology platform for the firm. Using the HVS world-wide database of thousands of hotel financial statements, Stephen updated the fixed and variable components in the software's forecasting model which represents a significant enhancement in the accuracy of the financial projections."

Hotel Market Analysis and Valuation: International Issues and Software Applications
The newest edition of Steve Rushmore's textbook with software provides an historic overview of the world-wide hotel industry with discussion of the various economic cycles and trends impacting hotel supply and demand. It details the steps for performing a hotel market study and valuation and the types of data required to perform a proper analysis, while also taking into consideration local competitive supply, occupancy and average rate, relative competitiveness of each hotel, and the specific location of the asset. It also includes an addendum that contains a complete reference library of hotel data and data sources from around the world.

To purchase a copy of Hotel Market Analysis and Valuation: International Issues and Software Applications, visit or call +1 888-756-4624.