Graphic of the current July 2012 prices in relation to the prices of last month (June 2012), in key European cities — Photo by trivago
Graphic of the current July 2012 prices in relation to the prices of last month (June 2012), in key UK cities: — Photo by trivago

The average price of a hotel in London has risen by 26 percent compared to July 2011. One night in the capital will cost an average of 210 pounds, which is 114 pounds more than the average price of a hotel in the rest of Europe (96 pounds). Whilst hotel prices in the UK and Ireland are up, prices are simultaneously dropping across the rest of Europe and overnight accommodation is on average 10 pounds cheaper compared to June.
These are the findings of the trivago Hotel Price Index (tHPI) reported monthly by

London, 11 July 2012.

Hotel prices in London have risen 26 percent compared to July 2011, from an average of 185 pounds per night to an average of 210 pounds. During the period of the Olympic Games (27th July to 12th August), hotel prices have increased by a further 16 percent to an average of 242 pounds. Overnight accommodation in London during the Olympics is 46% more expensive compared to July 2011 and 75% more expensive than August 2011. The most expensive day to book a hotel during the Olympic Games is July 28th (251 pounds on average) and the cheapest day is August 12th (226 pounds).

The July tHPI shows a rapid increase in London prices compared to the previous month: a London hotel room in June costs an average of just 182 pounds (28 pounds less than the July average). Excluding the week of the Olympic Games, hotel prices in London have been gradually increasing since January at an average of 8 percent (13 pounds) per month. The average room currently costs 210 pounds, which is a huge 75 pounds (56 percent) more than January.

Rising Prices in the rest of the UK and Ireland

In addition to rising hotel prices in the capital, the rest of the UK is experiencing similar increased prices compared to this time last year. Most noteworthy include Brighton (111 pounds), Manchester (92 pounds) and Cardiff (83 pounds) – up 19 percent, 15 percent and 12 percent respectively, compared to July 2011.

With prices up in the UK, many UK citizens are travelling abroad for their holidays. During the period of the Olympic Games, 63 percent more UK residents than usual are heading to Amsterdam, 59 percent more to Barcelona and 50 percent more to Dublin.

Prices Decrease Elsewhere in the EU

Whilst London hotel prices have risen 15 percent during July, elsewhere in Europe prices have decreased dramatically in comparison to June 2012. Out of the 50 major cities listed in the July tHPI, London is the only city with an average overnight accommodation price increase.

Those looking to escape the Olympic celebrations may be able to book a bargain, and should consider last-minute city breaks in Warsaw (54 pounds, down 62 percent), Rome (102 pounds, down 22 percent), Oslo (112 pounds, down 21 percent) or Brussels (81 pounds, down 20 percent).

The hotel price index shows the average overnight accommodation prices for the

most popular European cities on trivago. Prices for a standard double room are calculated on the basis of one million daily price inquiries for overnight hotel stays generated through the trivago hotel price comparison service. trivago stores all hotel requests for each month and therefore gives an overview of hotel accommodation prices for the upcoming month. The tHPI reflects the hotel prices within the European online hotel market: The overnight accommodation prices of over 100 online travel agents and hotel chains create the average hotel prices for cities, regions and countries within Europe.

About trivago

trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of September 30, 2021, trivago has established 54 localized platforms connected to over 5.0 million hotels and alternative accommodations, in over 190 countries.

Denise Bartlett
Public Relations UK
+44 (0) 2034 552 189