WIHP Hotels Partners with Trivago Offering Guaranteed ROI for Client Hotels
Hotel marketing agency WIHP extended integrates Ad platform with Trivago. 50 participant hotels reported an average ROI of more than 10X .
WIHP Hotels, one of the world's fastest growing and most popular hotel marketing firms, has just announced a partnership with leading booking site Trivago. The deal, which draws heavily from WHIPs extensive experience advertising for hotels across many channels, promises a much more direct connect between hotels and their guests who book online. WIHP's DirectPack services now helps hotels optimize their ad campaigning and spending to only those...
WIHP Hotels, one of the world's fastest growing and most popular hotel marketing firms, has just announced a partnership with leading booking site Trivago.
The deal, which draws heavily from WHIPs extensive experience advertising for hotels across many channels, promises a much more direct connect between hotels and their guests who book online. WIHP's DirectPack services now helps hotels optimize their ad campaigning and spending to only those channels that truly provide a proven ROI. Channels like; Google Hotel Price ads, TripAdvisor, and especially Trivago are monitored and maximized for a verifiable investment return.
Before advertising on any platform, WIHP tests the channels extensively to measure the potential ROI for hotels that want to utilize the channel. As a booking channel, Trivago has already outperformed many other booking channels, and now DirectPack promises hotels and travelers an even more direct, effective and economical solution to room bookings.
WIHP recently tested 50 client hotels revealing a better than 10X ROI within 45 days for each of the original client investments. Martin Soler, WIHP's Marketing Director. goes on to explain:
"Because groups of hotels or independent hotels use different booking engines, they often don't have access to technology platforms that require complex and advanced programming. WIHP's experience with advertising on such platforms, added to the experience with independent hotels, makes us a unique partner for our hotel clients. Adding a direct booking option to hotel's websites on Trivago is an excellent tool in any hotel's toolbox to increase their direct bookings and profits."
The deal with Trivago now integrates the world's largest hotel comparison site with WIHP's high yield advertising platform DirectPack, the first complete online advertising solution developed exclusively to increase direct bookings to hotels. DirectPack is designed for hoteliers by hoteliers, enabling customers to control ad spending, increase direct bookings, and reduce commissions. DirectPack captures high qualified traffic directly for hotel websites to increase direct bookings for a hotel across a range of channels, from Google and Yahoo to TripAdvisor and Trivago, and many more.
About WIHP:
World Independent Hotel Promotion (WIHP) is a leading hotel marketing agency drawing on more than 12 years of experience and tracking. Having built over 4000 hotel websites and tracked the most efficient ones, WIHP now provides hotels from all markets with high-end hotel marketing campaigns designed to increase direct revenues. With their custom tracking system WIHP provide their customers with extensive information on ROI and results. To learn more, visit wihphotel.com, or follow WIHP on Twitter, @WIHPhotel; Facebook; or Google+.